Cultural Events in Penang as a Tourist Destination

Cultural Events in Penang as a Tourist Destination Pulau Pinang or Penang is one of the unique and attractive places in Malaysia with its many cultures which make Penang one of tourists favorite places and tourists attractions. Basically, Penang is famous for their food, religions, cultures and tourism site. According to the UNESCO Worlds Heritage Site of Georgetown says that there are many religions, cultures and foods in Penang, therefore they can blend it well together to make Penang one of the well known states in Malaysia [1]. There is press statement by YB Danny Law Heng Kiang the Penang State Exco for Tourism Development and Culture said that Penang is ranked in the third place under Kuala Lumpur, and Genting Highland (Pahang) for their tourism destination in Malaysia [1]. At first, Malacca is on top of Penang as tourism destination because they receive approximately 8.9 million tourist arrival in the year 2009. Unfortunately, that statement by Datuk Seri Dr. Ng Yen Yen may be a mistake because as we can see from the table 2, Penang has more tourists arrival compare to Malacca [1]. According Britannica Concise Encyclopedia, Penang is an island with an area of 108 sq mi/280 sq km and it is known as one of the busiest ports in the past and it is located in the straits of Malacca, on the North-West Coast of Malaysia. Penang is very famous for their beautiful beaches and islands, foods, cultural, religions and many more [2]. During 16th century, Portuguese merchants Penang was travel from Goa (India) to Far East search for spices, fresh water so they stopped in Penang. In 1786, Penang was very popular among the pirates because they steal ships that cross along Straits of Malacca. At one point, Penang became popular in 18th century and at the same time, Captain Francis Light enter to Penang and start to have good relationship with the locals and also the Sultan of Kedah in 1771. Unfortunately, at that moment itself Sultan of Kedah handed Penang to Captain Francis Light in order to get protection against the threats of Burmese and Siamese. After that, they called Penang as Prince of Wales Island and after the settlement; Sultan Abdullah found out that he is being cheated by the British by not willing to offer protection thus he gathered his army to retake Penang. Lastly, after extensive years of struggling between the locals and the British, Malaysia achieves independence in 31st August 1957 and Penang is one of the 13 states. Penang now is known as Pulau Pinang [3]. What is the Culture in Penang? The cultures in Penang are very unique and most of the tourists interested to know more about Penangs culture. In 2008, the population is Penang approximately 2 million on the island and 1 million is in Seberai Prai which consists of 42% Chinese, 41% Malay, 10% for Indian and also 5% for the Peranakan or Baba Nyonya. Baba Nyonyas culture in Penang is different from Malacca. Baba Nyonyas in Malacca can speak fluent Malay whereby in Penang, the Baba Nyonyas speaks mixture of Hokkien, Malay and English and most of the Baba Nyonyas in Penang still practice their Chinese religion and ancestral worshipping [4]. Basically, language that being spoken in Penang is Malay language whereby English and the Chinese (Hokkien) also being spoken widely in Penang. And lastly the Tamil language is being spoken by the tamils among their community. Next is the religion in Penang which most of the people believes such as Buddhist, Islam, Hindu, Christian, and many more. Basically, Buddhism is one of the main religions in Penang whereby Islam still the official religion of the state. As you can see that Penangs culture is a mixture of Malay, Chinese Indian and it is very interesting for tourists attractions [4]. Furthermore, Penang is famous for their food and this is one of the Penangs cultures. The food in Penang can easily get almost everywhere and anytime in Penang. According the time magazine in 2004, Penang has been the best street food in Asia. Penang is the only place to find such a wonderful, tasty and nice food and also it is so cheap compared to Kuala Lumpur and sometimes people called Penang is the food heaven to eat. The food in Penang is an assortment of Chinese, Nyonya, Malay, India, Thai cuisine. There in Penang also famous for the hawkers food which they sell and served by the road side [4]. Besides that, one of the reason why Penang famous is because they have various of events and festivals that they celebrates such as Penang International Dragon Boat Festival, Chin-gay, Pesta Pulau Pinang, Hari Raya Aidilfitri, Thaipusam, Chinese New Year, Hungry Ghost Festival and many more. These festivals would attract many tourists from all over the world to come and experience throughout the festivals. Moreover, it would be nice if tourists from Malaysia or outside Malaysia to give support and celebrates together in these interesting events. The international dragon boat festival usually held around June and July during the school holidays. Chingay is one of the famous cultural events in penang because it is being celebrated because of the birthday of Kuan Yin or the Goodness of Mercy. Normally, this event is being celebrated every year and attracts tourists as far from United States, Japan, South Africa and also Netherlands. Chingay festival is a parade which teams of people wil l show their skills at balancing 40 foot bamboo flagpoles on their body such as heads, shoulder, hands, and knees. And lastly, Pesta Pulau Pinang is one of the cultural events that being celebrated by all races in Penang. Pesta Pulau Pinang is a carnival that being celebrated in December and it always be lively, happening and colorful carnival every year. There would have a lots of activity includes open air concerts, variety shows, food bazaars, fun fairs, pet shows, exhibitions, games and many more [5]. What is an event? Basically events is about to have a particular function or to inform our guest that when some exciting things is going to happen and going to celebrate. For example, book launches weddings, concerts, carnivals and many more. It is more like a preparations for that particular functions to make it runs smoothly and beautifully. It starts from the PA systems, music, VIP rooms, foods, red carpet, guests and many more [6]. Cultural events that being celebrated by in Penang Penang is famous for their cultures, ethnicities, foods and festivals. Penangs has so many events and festivals that being celebrated throughout the year. Hence, the entire tourist from every parts of the world celebrates together with colorful happenings events in Penang. There are few festivals that being celebrated by all races in Penang such As Chinese New Year, International Dragon Boat Festival, Penang Beach Carnival, Penang Cultural Festival, Malaysia Festival and Pesta Pulau Festivals. The purpose all these festivals are held because is to gather everyone and celebrates the harmonious and unique multi culture in Penang. Many activities are held on the festivals example fashion parades, inter-hotel competition, performance, sell handicrafts, and many more [7]. 1.2 The Problem Statement The purpose of me choosing this topic is because as we can see Penang is developing to one of the leading tourism states. Cultural and events tourism is a product which is difficult to be tested first before use, so by having the cultural events in Penang can also gives Penang recognition as a world heritage site and will be portraying the cultural diversity of Penang. On top of that, by having cultural events and festivals in Penang can analyze the number of tourists inbounds to Penang. Besides that, tourists can come over and try to experience and spread the news to everyone out there about the cultural events that being celebrated by all races in Penang. There are few popular cultural events that being celebrated such as Thaipusam, Chap Goh Meh, St. Annes festival, hungry ghost festival and many more. Basically, Penang is famous for their cultural diversity where they preserve their own traditions and performing arts. On top of that, Penang has own tradition of street culture, cel ebrations, festivals, and ethnic groups and it will be the most unforgettable moments for the tourists who come and experience the festivals. Lastly, the Visit Calendar 2010 has their plans to make Penang as the active tourism sector. Research Objectives/ Aims The objective of this proposal is: To analyze the number of tourists inbounds to Penang during the cultural events celebration. To unite all people together to celebrate cultural events in Penang to support the slogan Satu Malaysia. To investigate the number of tourists that visit Penang according their nationalities. To determine the most favorable cultural events to the least popular and why? To study the revenue or loses generated by tourists as to the cost incurred by the state government to these events. By accumulating these results, we can determine whether to sustain, preserve or to promote cultural events or festivals for the coming years. Research Questions What are the number of tourists inbound to Penang in the 2009? Should Ministry of Tourism Malaysia encourage more cultural events celebrations in order to give Penang recognition as a world heritage site? Should we preserve, promote and sustain our cultural events in Penang in order to pull more tourists from all over the world? What the pull factors are for tourists to visits Penang every year? Hypothesis Statement Hypothesis statement for this topic would be that Penangs culture has a unique attribute that brings people together by having cultural events and festivals throughout the year. To boast those cultural events and festivals requires financial capital, intellectual capital, cultural capital and also social capital to run the events [8]. The existence of cultural events makes people understand other peoples culture better so that they can understand one and another as well as supporting our Malaysias motto which is Satu Malaysia. According to Datuk Lim Guan Eng, the Chief Minister of Penang says that they have to give 100% commitment to protect, preserve, sustain and promote the cultural events in Penang so that it can bring the people together and unite the culture and celebrate it collectively. These would reflect the multiracial people and well preserve culture and heritage which is being listed in UNESCO World Cultural and Heritage Site lately [9]. In the past 6 years, there were twelve countries affected by Tsunami disaster on 26th September 2004 and one of the countries is Malaysia. There were two states in Malaysia was affected by Tsunami which is Penang and Kedah. Both these areas lost everything during the tsunami disasters. At that time, most of the people or tourists are in fear for travelling to other countries. Most of the fishermans village in Kedah is destroyed by the tsunami. On top of that, Penangs tourism slightly decline due to this unwanted disaster. The Government, Corporate, NGOs, and also individuals contribute millions of dollars to help the victims accommodation, medical and many more [9]. Furthermore, there was a change in politics, economy and society due to the tsunami disaster. Penangs economy slightly decline because lacking of tourists from outside and inside the country. Tourists afraid to come and visits Penang thus not much activity or celebrations can we held during that particular period of timer [9]. As we know that the mass media plays important roles in promoting any advertisement doesnt matter in the website or in the daily newspaper. By promoting and advertise something in the website or newspaper, radio, television and so forth may increase the number of tourists who come to Penang. This is one of the strategies to pull tourists to come to Penang after the Tsunamis tragedy. There are some advertisements that may push tourists out of their state or country to come to Penang by having Cheap Air Flight to Penang inclusive Hotel Rooms. For example, in figure 1.0 and figure 1.1 show that Air Asia offer or promotes cheap flight tickets inclusive a room for the tourists as below as Rm1.00 [10]. Tourists can choose to fly either Penang, Kuching, Kuala Lumpur, and Johor Bahru. The travelling period for the tourists is at any time in July 1st 2011 to November 10th 2011. This is because we want more tourists to come to Penang for vacation and also at the same time we can promote differ ent cultural events and festivals that are being celebrating every month [10]. Furthermore, Penang State Tourism is promoting their state as by the campaign goes Visit Penang 2010-1012. So there are many kinds of activities and events is held for example Esplanade in Action- an Evening of Cultural Performance, Penang Sakura Blossom, Chinese New Year cruise-Lili Marleen and many more. Besides that, the food is one of the attractions besides cultural events in Penang for example, Thai Food Fiesta 2010, Penang Durian and Fruits Festivals, Pesta Pulau Pinang and many more. According to Natalie Lee, one of the students from University New South Wales stated that Facebook is one of the top growing social networking in the world nowadays which has more than 140 million users in the whole world. It allows us to find and communicate with our friends and share photos, promoting tourism sites and many more. Penang promotes their tourism sites through Facebook, websites, blogs and many more to pull tourists from every parts of the world. They can share photos, promote hotel rooms, flight tickets to Penang, and update latest events in penang and promote it to all their family members, friends and many more. It is one of the best ways to promote Penang to outsiders [11]. . Theoretical/ Conceptual Framework Theoretical framework As what I have showed the conceptual framework below shows that the research is focus more on the cultural events that being celebrated by all races in Penang. It will be scoped into structural support and cultural infrastructure/ spaces for the cultural events. Next under structural support diagram it will be divided into few points such as handling promotions, ticketing, licensing, printing and distribution of flyers. Besides that, for the cultural infrastructure / spaces will be divided into two main points which is cultural hub and also communities. At the top part of the framework shows that some of the events and festivals that is being celebrated by all races in Penang. Cultural festivals that being celebrated in Penang is Pesta Pulau Pinang, Hungry Ghost Festival, Chingay, Bon Odori and many more. The purpose of celebrating these festivals is because to sustain and promote the cultural events in Penang thus promote it to tourists from every parts of the world. For the second phase of the framework, is the cultural infrastructure and spaces which can be divided into two parts which is cultural hub and communities. According to S.B.Tan, Professor School Of Art, University Sains Malaysia says that the cultural hub, is basically where the performances or festivals is going to carried out, for example museums, restaurants, and many more. Whereby, for the communities are basically about where the festivals or events should should be placed in areas where most of the people live,for example city in Georgetown or Balik Pulau. It would be much easier for the people in Penang to travel to those particular places to celebrate the events [12]. Moving on, on the third phase is the structural support for example handling promotion, ticketing, licensing, distribution flyers and printing. Conceptual framework Cultural Events Tourism For Penang Events and festivals Pesta Pulau Pinang Bon Odori Chingay Hungry Ghost Festival Cultural infrastructure/ spaces Communities It should be placed in areas where the people lives Eg: city of Georgetown or Balik Pulau. Cultural Hub where the performances/ festivals, events is going to carried out eg: museums, restaurants, and many more Scope and Limitations The scope for this study is mainly based on the Tourism Industry in Penang that is rapidly growing in this 21st century. The importance of this sector to the Malaysias economy is to pull more tourists to come and visits Penang through the 3 years campaign of the state government by promoting their VisitPenang 2010- 2012 [13]. According to hotel statistics, in 2008 [14], Penang received 6.3 million tourist inbounds excluding the excursionist who arrive on cruise or live with their family and friends. The figure is higher than previous year which is 5.1 million. Penang State Governments has a mission to target 10 million tourists in 2014 which is 4 years from now. Penangs most profitable income earner comes from tourism sector after manufacturing. According to Ministry of Tourism, Malaysia, the number of local and international tourists arrivals in Penang in 2005 is 48% international tourists whereby for the locals is 52% which comes up 4, 351,909 tourists overall. Every year, the numb er slightly increased doesnt matter it is international tourists nor local people. Regrettably, in 2009 the number of tourists declined sharply which is from 6,307,468 in 2008 but unfortunately in 2009, the number has dropped to 1,347,356 overall totals. Penang this is because Penang focuses more on developing medical tourism and eco-tourism in this few years [13]. This study will look at the statistics rate or the number of tourists come and visits Penang to celebrates and experience the cultural events and festivals thus food as well. There were limitation sources to find for this topic. To find for data and informations, researcher using Google Scholar with journals, articles, Pdftop.com, Kdu Library and online book. Some of the journals and articles need to be purchased or log in as a member in order to read the articles and journals. 1.8 Significance of the study Significance of studying this topic is to analyze the number of tourists inbounds in Penang during the cultural events celebrations whether it gives impacts towards Penangs economy or local environment. Besides that, it is important for us to know what is Penangs mission and target for the tourism sector. Currently, Penang is being ranked at no.4 in foreign and domestic tourists arrivals in Malaysia after Kuala Lumpur, Pahang and Sabah. YB Danny Law Heng Kiang, Chairman for the State Tourism Development Culture, Arts, and Heritage says that he really hopes one day Penang would be No.1 or No.2 in foreign and domestics tourists arrivals in Malaysia. According to statistics, the number of hotel guests is increasing rapidly from 68.8 million in 2008 compared to 61.6 in 2007 especially during the cultural events and festivals that being celebrated every month. It shows that the graph for tourism sector will increase every year [15]. Chapter 2 2.1 Literature Review Definition of cultural events Events are something that happens at a given place. An event is one of the top growing tourism industries and also most thrilling and yet it is connected to leisure. One of the reason why so many countries keeps on promoting their events so that they can pull more tourists from every parts of the world to come and visits their country. Basically, an event is more to persuade tourists to come or participate during their events and also can makes them stay longer in that particular area. According to Getz, events are one of the important roles in tourism industry because it can attract more tourists thus to fill up their free during their visits to that particular country (1991). Most of the tourists expects for festivals, events or attractions in a tourism destination. Events or festivals also can intensify tourists experience and perhaps can make tourists stay longer thus persuade them to extend their holidays in particular tourism destinations (Getz, 1991). Cultural events basically are for religious, public events such as arts, performances, crafts demonstrations, and many more (Richards, 1996).All the small towns are actively has cultural events for profit, or to boost the tourism industry (Goldblatt, 2002). Most of the tourists are attracted to unique cultural events and somehow they will participate when the event is held. Organizers would make the cultural events livelier to ensure that the tourists meet their satisfaction during the festivals thus to make sure that they gets more profit from the tourists. Why is it so because to increase the tourism industry and to promote our country to worldwide. 2.2 Statistics Rate Tourists Come to Penang Statistics plays important role in counting the number of tourists inbounds in Penang 2005 2009. How many tourists have been visiting Penang? To calculate and determine the actual statistics requires big costs of money to collect data, to analyze and to present it to the state government. The number of tourists visiting Penang announced by the Tourism Ministry is based on immigration cards filled with their profiles at the by visitors and have to show it at the port of entry. Tourists are freely to move everywhere within the country unless visitors did bad mistakes. According to Penang State Government, Penang has their own statistics rate number of international and local tourists arrivals in Penang in 2005 to march 2009. Within these 5 years, overall total number of tourists either locals or international is about 21, 881,848 people arrived in Penang .In 2005 the local tourists arrival is about 2,267532 people whereby the international tourists approximately about 2,084,377 people. Furthermore, the overall total number of tourists in 2006 is about 4,688,504 people which are in percentages 54% of local tourists and 46% of international visitors. Moving on, the overall total number of tourists arrivals in Penang in 2007 has increasing compared to year before which is 2006 which is 5,186,611 tourists. Among the 5 years between 2005- 2009, the highest amount of tourists arrival is in 2008 which is 6,307,468 visitors in percentages it would be 55% for the locals and 45% for the international tourists inbounds in Penang. Finally, in 2009 the total n umber of tourists inbounds in Penang was sharply dropped from 6,307,468 tourists in previous year whereby in 2009 the overall total number of tourists is 1,347,356 visitors arrivals in Penang (2010). As stated by the Tourism Minister, Datuk Seri Ng Yen Yen, tourists arrivals in 2009 has dropped from 6,307,468 to 1,347,356 tourists due to the Influenza a (H1N1) scare. On the other hand, international tourists from Europe and United Kingdom remained the same. She stated that the tourists are safe as health authorities helps to prevent the spread of the disease towards the tourists. On top of that, Datuk Ng.Yen Yen had a discussion with the directors of 44 Tourism Malaysia regarding promotional plans to persuade tourists to visits Malaysia because Malaysia is one of the countries safe from Influenza H1N1 (Bernama). As mentioned earlier, Malacca overtakes Penang as tourists destination in 2009. Statistics shows that tourists arrival in Penang dropped from 6.3 million in 2008 to 1.3 million in 2009. Compared Penang to Malacca, Penang has a lot and good accessibility and products for example foods, beaches, cultures, and many more. Datuk Seri Dr. Ng Yen Yen strictly wants the state government to do something in order to increase more tourists in 2010. She suggested that Penang has a potential to become one of the countrys leading tourists destination because Penang has 191 flights from 12 international airlines flying in Penang. Besides that, she recommend that state government should put more initiative in hiring well-trained tourists guides which experts in the field of Penang history and heritage. These tour guides, service counters, and restaurant employees should know very well and are able to share the history and stories behind heritage buildings. In this way, we can give the visitors speci al services and make them satisfy during their visits to Penang (Y.Y.Ng, Nov, 2010). 2.3 The Economic and Social cultural Impacts on Cultural Events in Penang According to Gawler Visitor Information Centre, cultural events is one of the most exciting festival celebrations that can pulls many tourists from every parts of the world to make revenues in the economy of tourism industry . On top of that, behind the significant of cultural events, it has its economic and also socio cultural impacts on cultural events in Penang. There are few factors will indicate the economic and socio cultural impacts on cultural events in Penang. Economic impacts on cultural events in Penang As stated above, there are few factors that show the economic impacts on cultural events in Penang and it can be divided into negative and positive. Negative economic impacts on cultural events in Penang are the revenue or loses generated by tourists as to the cost incurred by the state government to these events. According to Priscilla, Penang tourism sector requires approximately RM 50 million for tourism in Penang. Based on 2008 statistics, there were 6.3 million tourists arrivals in Penang and as what the Chief Minister said that RM 500,000 is not enough for the tourism to conduct an activities and events especially which is connected to the infrastructure, promotions, and also improving the facilities (2010). The RM 50 million are required in order to have events, festivals, upgrading the quality of beaches and many more as now Penang is the third highest contribution state in tourism sector. According to Ministry of Tourism Malaysia, in 2009, the tourists arrivals in Penang has dropped to 1.3 million due to the influenza H1N1 thus there were loses generated by tourists as to the high amount of cost incurred by the state government to these tourism sector (2010). The money that they use to upgrading the facilities, promotions, events and festivals is not balance with how much money the tourists spend during their visits to Penang thus it would be a lose for Penang. The positive economy impacts on cultural impacts in Penang are can increase the tourism economy and society development in Penang (Jafari, 2000). Positive impacts on cultural events in Penang would be the job opportunities in Penang. In 2008, hotels in Penang received approximately 6.3 million tourists which are locals and also international compared to 2007 about 5.1 million tourists arrivals in Penang. The statistics shows that there was slightly increase of 1.2 million visitors arrivals which would indicate that there are so many job opportunities out there for the people who really need to w ork (Administrator III, 2009). This is say that they need more labors to work in such places like hotels, restaurants, tour guides, and many more. Moving on, in 2010, Penang Tourism Minister target 10 million tourists arrivals in 2014. Indirectly says that they need more employment to work in this industry (Administrator III, 2010). Socio Cultural Impacts on Cultural Events in Penang In this part of literature review, one of the socio cultural impacts on cultural events in Penang is diplomatic relations. According to The Star Online, Penang Government and Russian Embassy are thinking to organize a Russian cultural event every year in order to remembrance of the Russian battleship (Zhemchug) close by Penang coast during the World War. Vorobyeva Lyudmila Georgievna the new Russian ambassador said that their sailors weve been buried in Western Cemetery on Jalan Utama in Penang Island and Pulau Jerejak. Besides that, she also expresses her gratitude to Penang State because the help to clean and uphold those 12 sailors that have been buried in Western Cemetery. Furthermore, she spoke to Datuk Seri Lim Guan Eng and said that it would be much better to organize a Russian cultural event in Penang every year. She suggests that the Russian cultural event would have interesting Russian folk performances, classical, Russian music, and also Russian food as well. Thus, Malaysi a can have bond relationships Russian and with the Russian cultural event it would help to encourage more Russian tourists to come to Penang in the future (2010). Conclusion In conclusion, cultural events are one of the pull factors to bring in tourists from every parts of the world regardless the international or the local tourists. To have such cultural events or festivals can increase our economy in tourism sector thus Penang can be one of the states to be recognize internationally with the uniqueness and amazing beaches, nice foods, great heritage and many more. The existence of cultural events can also promote and bond relationships between the locals and visitors by having lots of activities and know how to appreciate different cultures, religion and race. Chapter 3 Research design and methodology 3.1 Overview In Chapter 3, there will be 5 main points to highlight in this sample proposal. In the first part of this topic is the general idea on the research design and methodology. Next, it is the elaboration about the introduction of the research proposal. Basically, it talks about the purpose of doing this topic and explanation about the cultural events that s being celebrated by all races in Penang. Moving on, there will be a research design in this chapter 3 such as investigating the population and the sampling techniques that is going to apply. After that, it will be explanation regarding the procedures of data collection and data analysis which will be divided into 2 sections which is primary data and secondary data. And lastly, there will be a short explanation about the questionnaires design. References Administrator III (2009) boost in Penang tourists arrivals http://www.visitpenang.gov.my/portal3/penang-tourism-news/539-boost-in-penang-tourist-arrivals.html Administrator III (2010) Speech by The Rt Hon Mr Lim Guan Eng, Chief Minister of Penang- Launch of the Penang Investment Tourism Office (PITO), Singapore http://www.visitpenang.gov.my/portal3/penang-tourism-news/1187-speech-by-the-rt-hon-mr-lim-guan-eng-chief-minister-of-penang-launch-of-the-penang-investment-tourism-office-pito-singapore.html PRISCILLA DIELENBERG (2010) CM: Penang needs RM50mil for tourism http://thestar.com.my/news/story.asp?sec=nationfile=/2010/4/18/nation/20100418170830 Ministry of tourism Malaysia (2010)NUMBER OF TOURIST ARRIVALS FROM TEN LEADING COUNTRIES TRANSITING THROUGH PENANG AIRPORT 2004 2008 http://www.penang.gov.my/index.php?ch=16pg=44lang=eng Jafari, J. (2000). APEC international tourism symposium: the scientification of tourism. 65 Korea Tourism Policy, summer, Vol.2, No.3, 56-59. Seoul: Korea tourism Research Institute (KTRI). http://www2.uwstout.edu/content/lib/thesis/2002/2002kwonh.pdf Tourism facts sheet gawler visitor tourism centre http://www.gawler.sa.gov.au/webdata/resources/files/5_Gawler_Impacts_Tourism.PDF The star online (2010) Annual Russian fest proposed http://thestar.my/metro/story.asp?file=/2010/11/6/north/7320843sec=north

Speech: Classroom and Beloved Principal Sir/madam

Hello and a very good evening to our beloved principal sir/madam, teachers and my dear friends. Today I stand here to bid a formal goodbye to all of you. When I joined this school many years back (you may mention the correct number of years in here for your speech), I was filled with lots of doubts and of course was scared a bit. But slowly with time we all got glued so strongly that even ‘fevicol' started feeling jealous.I still remember our small mischief in the class room, teasing each other, laughing out loud on a silly joke, reading a novel in maths class, eating other's lunch boxes before break, fighting on petty issues, competitions on stages, crying over each other's shoulders, and lot more which is hidden in deep in my heart and of everyone's around here. These memories are just too valuable. These walls of our classroom have known so many great moments of our friendship and fight; these walls are like our second home.I used to hate holidays of more than 3 days as it a lways meant being away from my friends which was too unbearable and now we stand on the turning point of our life when we have to move on our different paths. God only knows if ever we would be able to meet each other later in our life or not. I am also grateful to Facebook, twitter, email and Google plus for uniting us in our friendship chain even when we leave this school. I have made countless memories that I will treasure forever.I take this farewell speech as an opportunity to thank my teachers who provided direction to our knowledge and shape to our future. I know, we're one of the naughtiest classes in the whole school but we love you all and would never forget the lessons of books as well as of life that you have taught us. Thank you everyone for making this moment a very special for all of us. I will always cherish this moment. All the very best for your future. I hope that all of you will get great success in your future. Thank you.

Brown V. Board of Education Essay

Brown v Board of Education is a historical landmark case that dismantled segregation laws and established a great milestone in the movement toward true equality. The Supreme Courts unanimously decided on Brown v. Board of Education that â€Å"separate but equal is inherently unequal.† Ruling that no state had the power to pass a law that deprived anyone from his or her 14th amendment rights. For my historical analysis I will use Richard Kluger’s â€Å"Simple Justice†, in which he argues, â€Å"that the Declaration of Independence was marred by hypocrisy—all men were not equal if black†. His book will assist me in learning the policies that lead to and surrounded this case. Using interviews I conducted, where I questioned inner city high school students of their schooling experience in comparison to my brother who attends a predominately white privileged private school, I will ultimately uncover the many inequalities that still exist today. While researching I interviewed my great-Aunt Bertha, who grew up in the state of Mississippi, she had a first-hand experience of life before Brown v Board of Education and life after the Supreme Court ruled on the case, her life was changed forever. My research will focus on not only a historical analysis of what occurred, but how far America has claimed to truly come in dealings with race relations, and the inequalities that still exist today. The American Civil War was fought from 1861 to 1865 between the United States also known as the â€Å"Union† and the few southern states that announced their separation from the United States known as the â€Å"Confederates†. The war was based mainly on differing opinions on the issue of slavery. The war lasted about four years and the results yielded in the Confederacy being defeated by the Union. Upon defeating the Confederates, the Union abolished slavery. From that moment on the process of rebuilding the Union as a strong united nation began. This Union was to guarantee freedom to slaves and began the process of having former slaves obtain rights entitled to all citizens. Once the Civil War had ended, so did the policy of legal slavery. However former Confederate leaders did not intend on allowing the former slaves to have all the same rights as whites nor did they intend for former slaves to be counted equally as citizens. Just before the end of the war, congress had passed the Morrill Act of 1862. This act was to provide for federal funding of higher education. Former slave-holding states decided to find loop holes in allowing former slaves to benefit from the new federal funding as they were not ready to asked them as citizens or even human for that matter. Post-Civil War, the fourteenth amendment to the United States Constitution granted equal protection under the law to all citizens. Although the amendment was put into effect Congress knew the transition from slave to citizen with a hand full of rights would be difficult for former slaves so to help with the transition process Congress created the Freedmen’s Bureau. This program was created to assist in the integration of former slave into society as citizens. At the end of the reconstruction period in 1877 former Confederate states implemented random laws that would blatantly go against the federal law and the constitutional right granted b y the 14th amendment to all including African Americans for equal treatment under the law. Southern state believed they could somehow obey federal orders by having equality yet keeping order by having races remain separate. For many years the court at both state and federal level claimed the 14th amendment applied only to federal, not state, citizenship, therefore they had no control over how a state thought to treat or label an African American on their land. This was proven true of the court in the 1863 Civil Rights Case heard before the Supreme Court. This case was made up of five lower level court cases and made into one because they all had the same claim. In this case The Court held that Congress lacked the constitutional authority under the enforcement provisions of the Fourteenth Amendment to outlaw racial discrimination by private individuals and organizations, rather than state and local governments. After the end of Reconstruction, the federal government generally did not hear racial segregation cases instead advising the issue be left up to each individual state to handle. In understanding Brown v Board of Education one must first understand a little about Plessey v Ferguson. The issue in this case was can the states constitutionally enact legislation requiring persons of different races to use â€Å"separate but equal† segregated facilities? And the Court ruled, yes. The states can constitutionally enact legislation requiring persons of different races to use â€Å"separate but equal† segregated facilities, this coming from the highest Court of the land. The trouble with this ideology was that it is contradictory even in its simplest form. Although the Constitution required equality, the facilities and social services offered to African-Americans were almost always of lower quality than those offered to white Americans; for example, many African American schools received less public funding per student than nearby white schools. Public water fountains, which were label â€Å"colored†, were always of lower quality than those labeled for â€Å"whites†. Life went on lived with this flawed idea of serrate equality for many years creating an inferior class of citizens, black were at the bottom and therefore not equal. Many people have tried to challenge the â€Å"separate but equal† rule but most went unheard and those that were heard failed have a change occur. Eventually in 1954 a case did make it on the Supreme Court docket, that case was Linda Brown v. Board of Education. Brown v Board of Education asked the Supreme Court to answer the question of does the segregation of children in public schools s olely on the basis of race deprive the minority children of the equal protection of the laws guaranteed by the 14th Amendment? Blacks wanted justice and wanted this question to be answered and clarified for all the nation that they too are people entitle to all the same rights as whites. Thurgood Marshall was one of leading attorney, and civil rights activists, who fought against the segregation laws and policies that were violating the rights of African Americans, especially the children. Kulger â€Å"†¦the African Americans were going to ask equal treatment from top to bottom; buses, buildings, teachers, teacher’s salaries, teaching materials. Everything the same. Anything less was patently in violation of the Fourteenth amendement, Thurgood Marshall explained. â€Å" (18) Thurgood Marshall was one of leading attorney, and civil rights activists, who fought against the segregation laws and policies that were violating the rights of African Americans, especially the children. Kulger Black children were denied admission to public schools attended by white children under laws requiring or permitting segregation according to the races. Linda Browns father though it to be insane that just based solely on the color of his daughters skin she would have to travel really far across train tracks to go to the black only school when they lived near by a school that happened to be labeled whites only. The National Association of the Advancement of Colored People picked up his case, making Linda Brown the poster girl for the cause; She was the embodiment of young black students that were not getting an adequate education that they are entitled to. Brown embellished the ideal look of an average, young, innocent girl, just trying to go to school like any other White child would. The NAACP hired a team of lawyers and civil rights activist to petition the court to hear out the constitutionality of this issue. The lawyers on the case complied many other cases into the same bulk because they all asked of the court the same question, which was the constitutionality of the separate but equal. The Supreme Court ultimately decided in favor of Brown and cited, â€Å"despite the equalization of the schools by â€Å"objective† factors, intangible issues foster and maintain inequality. Racial segregation in public education has a detrimental effect on minority children because it is interpreted as a sign of inferiority. The long-held doctrine that separate facilities were permissible provided they were equal was rejected. Separate but equal is inherently unequal in the context of public education.† This decision called for an end to all state maintained racial segregation. Although the legal end was called for the mentality of many remained the same some going so far as to verbally and physically torture blacks that would dare utilize the same facilities as whites. Brown v Board of Education was decided in 1954 approximately 60 years ago but the strong effects of life before the decision still live on today even in the State of New York which is known to be progre ssive and liberal I find myself surround by many disparities. Within the New York Public school system for example. Although we are not literally labeled certain schools as a black school or a white schools the idea of zoning children into schools based on their address is just the new form of â€Å"separate but equal† in my eyes. I had the pleasure of interviewing a fellow political science major at The City College of New York. John Miller shared with me his experience within the New York City public school system, where he was educated until his graduation from high school or as he called it â€Å"aging out† of the system. John described in detail his experience of never having shared a classroom with a white person before enrolling at City College. John was born and raised in the Bedford Stuyvesant section of Brooklyn, New York. Bedford Stuyvesant is widely known as the black cultural mecca of Brooklyn, similar to what Harlem is to Manhattan. He explained to me the way New York City public school system works from kindergarten through 9th grade. Children are assigned a school tha t is in close proximity to their neighborhood. If they don’t like the school they are assigned to, which many do not, the answer from authority figures is â€Å"tough luck† or simply â€Å"move†. Unfortunately John was one of the students that had to stay in his underfunded school. He also told me about his best friend who was one of the lucky few that gained admission into a charter school (which seems to be the only way out of the failed Bedstuy public schools) in downtown Brooklyn. His friend was admitted into the school because his mother’s employer noticed what she felt was great intelligence for someone whose mother was a simple housekeeper. While he spent the day watching his mother clean her house she simply made a phone call to one of her friends who happened to be a big donor to the charter school and in just a few weeks he was being bussed to a 21st century private charter school. He was one of the lucky few to made it out. Miller is now at the University of Chicago studying biology, I hope of becoming a doctor. Most of their childhood friends from the neighborhood are either in prison most for crimes of necessity given their unfortunate circumstances. He described how another friend would frequently steal from the local grocery story to supply his family with food. Miller would like to point out that he is not trying to create excuses for the crimes committed, however he is sympathetic to their reasoning. He is also not oblivious to the fact that not all the crimes his childhood friends are being incarcerated for are crime of necessity but rather some are crimes of pure boredom. He is not sure where to place blame or on who in either circumstance. The past stories accounts for the majority of the men John knew but the women are not excluding from this group of underachievers. Most became pregnant at an extremely early age giving birth to children out of wedlock. They gave birth with the expectation that there is always â€Å"food stamps/welfare† I don’t need a job† while others are working dead end jobs making minimum wage. In his community education is clearly not something to value and I would make the claim that it is because from kindergarten the schools in this community are underfunded and have teacher who don’t care working in the system. If the teachers don’t care neither will the students and so the cycle continues. Was this system plan and created by our white socioeconomic counter part? We were taught to believe Brown v Board of Education would change our lives forever. Once the high Court made the claim that â€Å"separate but equal† actually was impossible to accomplish and an oxymoron within itself. Mississippi was so defiant towards the Brown v. Board of Education case, schools in the state refused to integrate. Therefore the federal courts in 1969 had to modify the Mississippi â€Å"desegregation order†. People still had their racist ideologies and even today 4 of the schools are â€Å"single-raced†, although it is legally outlawed. My aunt Bertha was a student in the Mississippi public school system in the year prior to and post Brown v. Board of education. She vividly recalls sitting with her family around a radio and hearing the Chief Justice announce the courts decision to declare â€Å"separate but equal† unconstitutional. Making separate schools for whites and black she thought would immediately become a something of the past. She admits to being very nervous yet excited about the idea of going to schools that white people would also go to. She even recalls telling her dad â€Å"maybe we wont have to share books anymore† pointing to the fact that her school was so underfunded and there weren’t enough books to go around. Bertha says 2 years after the decision was handed down by the court she remained a student at a school on the east side of the track which were for black and the whites remained enrolled in the other school. She visits once a year now for her high school reunion and is just now starting to notice some integration almost 60 plus years later the principle proudly announced we â€Å"now have a white population of 2.3 percent† although she was proudly to see Brown v. Education being implemented into her hometown she still is saddened by the fact that people of color on her side of the track could potentially go through life without ever having much interaction with the other race if they so chose. This saddens her because we are now living in 2012 and our President is black however whites and some blacks still seem very uncomfortable with they idea of being together, not just in the classroom but also in all aspects of life. â€Å"Segregation was an unmitigated evil, and no black man anywhere in America was free of its scar so long as the Supreme Court tolerated it† (290) We are still living in a systematic world of segregation in the New York City School System in the public and private sector. Schools where most of the students are minorities get underfunded. Is this a problem of economics? Distribution? Or an ongoing internal racism that often gets ignored? BIBLIOGRAPHY Kluger, Richard. Simple Justice: The History of Brown v. Board of Education and Black America’s Struggle for Equality. New York: Vintage, 2004. Print. â€Å"Mississippi Schools Still Segregated Despite Court Order.† Breaking News for Black America RSS. NewsOne Staff, 4 May 2011. Web. 18 Dec. 2012. Miller, J (2012, 5 October) Personal Interview Moore, B (2012 15, October) Telephone Interview

Designing A Successful Brand Collaboration - 1582 Words

Introduction What comes to your mind if Tumi meets Mini Cooper? What do you think if fashion meets soda? You will be surprised and curious about them. This is the magic of brand collaboration. Collaboration strategy becomes a trend/mainstream in various fields these years. The idea of brand collaboration is frequently used in different industries, especially the fashion, food, and film industry. Forming a successful brand collaboration is one of the best and most-effective ways to reach new customers. An unexpected collaboration can refresh strategy and build a good brand awareness. More and more brands realize these benefits of collaboration, so it becomes a popular choice for them to form partnerships with others. The trend of brand collaboration will continue a couple years, so it becomes more competitive because more industries and brands decide to enter this trend. Reconsidering who and how to strengthen the collaboration can be the way of developing the strategies in the future. 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