Designing A Successful Brand Collaboration - 1582 Words

Introduction What comes to your mind if Tumi meets Mini Cooper? What do you think if fashion meets soda? You will be surprised and curious about them. This is the magic of brand collaboration. Collaboration strategy becomes a trend/mainstream in various fields these years. The idea of brand collaboration is frequently used in different industries, especially the fashion, food, and film industry. Forming a successful brand collaboration is one of the best and most-effective ways to reach new customers. An unexpected collaboration can refresh strategy and build a good brand awareness. More and more brands realize these benefits of collaboration, so it becomes a popular choice for them to form partnerships with others. The trend of brand collaboration will continue a couple years, so it becomes more competitive because more industries and brands decide to enter this trend. Reconsidering who and how to strengthen the collaboration can be the way of developing the strategies in the future. Companies n eed to select a good/fit partner and identify the idea they want to achieve in order to set up a successful collaboration. Customers will still have a large interest in this trend but there are few matters that customers would like to have improved, such as quality or functions. Fashion industry’s innovation: HM In recent years, brand collaboration has become a popular trend in the fashion industry. It opens a wide market for different fields, such as Moncler with Rimowa, AppleShow MoreRelated Intra-Organizational Collaboration Essay1042 Words   |  5 PagesIntra-organizational Collaboration Organizations need to recognize the necessity to flatten hierarchical structures. In creating a horizontal structure leaders naturally acquire a greater ability to adapt. Leaders need to have an intensive focus on people. Recognizing the need to tie both compensation and advancement potential with individual’s ability to function in a T-shaped management style. 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