Media Advertising - Societal Conformity and Advertisement of Cigarettes

fond Conformity and Advertisement of go bad MALL CigarettesSloan Wilson did not publish The public in the Gray Flannel Suit, a classic on 1950s middle class conformity, until 1955. But, by July 1953, PALL MALL stub advertisers appear aware that c all(prenominal)er seemed to reward those who lacked rough edges and eschewed eccentricity (Blum 794). This conclusion seems justified by a condemnation magazine ad. Here, these promoters apply this conformity principle and other(a) advertising techniques to a specific socioeconomic group. They seek to lure the expanding male, bourgeoisie audience by presenting indecorous fun, an enticing social situation, and smooth smoking delight all stemming from their product. The advertisements rich red coloring immediately strikes a viewer with enkindle and salacious overtones. The red lettering, border, cigarette package, and swimsuit all emphasize social and physical pleasure. The other colors absence only strengthens the red colorings imp lications. Prominent veer lines support the colorings implied connection between enjoyment and the product. The foreground womans curvaceous waist, chest, shoulders, hair, and cheeks disclose the scene a fun and lively feeling. Further in the background, the other womens similarly curved bodies also emphasize the cigarettes fun. Even the arching border umbrellas portray such a feeling. Finally, the small boats billowing sails, pushed by the wind, collection excitement and pleasure, an appeal directly to the intended audience. Other aspects strengthen the advertisement designs sexual appeal. The foreground womans strapless swimming suit, highlighted in red, is the most celebrated example. Her chest prominently resides above horizontal boxes in both th... ...by asserting, PALL MALL gives you a smoothness, mildness and satisfaction no other cigarette offers you. Of course, the audience need not accept the texts promise of pleasure. They can tardily see that PALL MALLs bring happ iness. The picture clearly shows that all middle-class white males frolicking on beaches with beautiful women carry PALL MALL cigarettes. later all, the advertisements fun and sexy appeal, its enticement to social enjoyment, and its portrayal of the brands pleasures certainly impeach that PALL MALLs bring social happiness. Then again, cigarette advertisers notoriously veer tobaccos detrimental effects, but who has time to consider negatives when viewing such an openhearted scene? WORKS CITED Blum, John, et al. The National Experience A History of the joined States. 5th ed. New York Harcourt, Brace, Jovanovich, Incorporated, 1981.