Social Media Based Advertisement

Question: Discuss about the Report for Social Media Based Advertisement. Answer: Introduction In the context of social media based advertisement, this research proposal is effective because it will develop the understanding towards the importance of the research topic for water producing company. The research study will have to conduct on the basis of selected research topic with the help of detailed discussions about the different parts of research study such as literature review, objectives and questions of research, methodology of research, data sampling and data gathering process with data analysis method. Part of literature review will define the role of social media based marketing towards the purchasing motives of the customers and its role in the purchasing decisions. This section of the research study defines how the social media based advertisement will help the water bottle producing companies to promote their products. Part of research methodology defines the strategies, methods, approaches and philosophies for this research study which will provide the effective information in the context of research problem to solve it in more acceptable manner. This main aim of this section is to develop the understanding towards the benefits of social media in the promotion of the water bottle. For this research, many journals and articles have been used by the researcher to make an effective balance between the topic of the research and required related data. Hence, this research study will define how the companies of packed water can use social media to attract the customers towards the products through influencing their purchasing motives. Research Title: To find the impact and influence of the Social media based advertisement on the purchasing motive of consumers in the context of packed water bottle in the context of Australia. Objectives for Research To explore the role of social media based advertisement in context of packed water bottles marketing? To evaluate the impact of social media based advertisement leads the purchasing motives of a customer? To exhibit how the impacts of social media based advertisement influence the motives of customers in the term of packed water bottle in the Australian market. Literature Review Social media based advertisement Effective advertisement is most important to an organization in the current competitive market otherwise; it will be very difficult for a company to convey an important message to each target customer effectively (Allen, Semenik O'Guinn, 2011). Efficiency of advertisement medium defines the success of organizational advertising process. There are several organizations in the present business environment, which has used social media for advertising purpose due to its advtange to reach the customer at any time through the internet (Weerawardena, 2003). In the current business environment, every business industry is facing the strong competition and trying to reach the target customers through more effective ways for making proper communication. In this context, it can be stated that the social media channels are effective tools to companies for promotional activities. Through the use social media, the organizations do not only promote their products but also influence the purchasing attitude and behavior of customers. Allen, Semenik O'Guinn (2011) argue that the users of online based social media are increasing due to the drastic improvement in Internet speed and related facilities. On the other hand, the growth of Smartphone users has also motivated the companies to use the platform of social media to promote products. As it is the cheapest medium of advertising among the companies.According to Dholakia Fortin (2005), social media provide huge customers to companies at a time. Hence, effective use social media may help the organizations to ensure the flow of regular information to customers. Kim, Kim Park (2010) define social media as the most effective means of advertisement because of its reach and influence. The researcher states that a large community of every country is using social media to influence the buying behavior of the customers. Hence, it is increasing the chance for companies to explore their marketing activities effectively.In the view of Nesbitt-Larking (2010), the number of social media users are increasing gradually. Therefore, the companies are taking it as an opportnity for advertising purposes. Through this, companies can target different groups of customers without any issue and on contiuous basis which is not possible with other means of advertisement. Kent Taylor (2010) has also favored view of Nesbitt-Larking (2010) by saying that people, who use social network sites for chatting are also showing interest to look for advertisements on the page. In similar manner, Voorveld (2011) depicts that it is seen that social media based advertising attract the attention of many of the users but it has some limitation in comparison of other means of advertising.As per the statement of Fuchs Sandoval (2010), also a large customer base of social media sites does not carry an effective advertisement. It can be determined through the rate of conversion from viewers of the advertisement into potential customers. Aykac, Kervenoael Palmer (2009) defines an advertisement with the help of social media as a very cost effective process to deliver a message to customers, while traditional advertisement needs more money, which also increases products price. Similarly, Pearce Prestin (2010) says that low cost of advertisement attracts companies to use social media to explore products on webpage.Clemons (2009) defines social media as a tool of advertisement to get a better result in comparison to the other methods. Hence, the companies want to investment in social media advertisement to ensure its effectiveness for their business. Tuten (2008) also says that the growth in the use of social media by companies to promote the products; the social media organizations have also increased their rates. Hence, it is no longer effective for the companies to promote products for changing customers motives. But Camarero Jos (2011) and Hsu Tsou (2011) describe social media based advertisement as an effective tool to get queries of customers and solve them before the purchase of the product. Due to this, organizations can motivate the customers to purchase the products for long-time.On the other hand, Peattie Peattie (2009) defines the role of customers feedback on social site as a promotional element of the products that motivates other users as well towards the products without the effort of the organization. Bratton Susan (2008) defines the effectiveness of social media based communication between the customers on the basis of products performance as a vital element for the organization in marketing to ensure the demand for products.Apart from this, it keeps marketers in touch with the current trends in the field of advertisement. With the introduction of technology, there are so many changes with the advertisement field.Dholakia Fortin (2005) defines the changes in customers pref erences and taste on the basis of others decisions, experience and views. In this context, social media based advertising facilitates the organizations to provide the after sales experience of product users in the comment box on social media platform. Hence, it influences the motives of customers directly rather any other method.Impact of social media based advertisement on motives of a customerIn the words of Weerawardena (2003), the mix of advertising plays an important role in influencing customers behavior and attitude. Hence, it is an important element for any organization to make effective public relations. Social media is a tool to reduce the negative motives of the customers towards any products. This is because it provides an open platform to the customers to discuss their issues, and benefits that can be read by any individual at any time. Hence, it is an effective process to improve awareness of customers and motivate them to purchase the products (Weerawardena, 2003). On the other hand, Odunlami Ogunsiji (2011) depicts that organizations are using social networking sites to convey quick message to customers. It improves the knowledge of the customers through tell about the qualities, benefits and performance of products through the real experience of customers. Hence, it is a tool to motivate the customers to feel similar experience as like other customers. Therefore, it maintains the organizational image and develops the effective image of the brand in mind of customers before purchasing (Odunlami Ogunsiji, 2011). Thus, it can be said that advertisement through social media encourages potential customers to make a strong decision for re-purchasing products before going to market.Influence of Social media based advertising on purchasing motives of CustomersFre et.al (2004) define the benefits of social media based advertisement for the organization in the term of products promotion and proper use of advertising facilities. As a result, the custo mers get satisfaction about the products that are not possible in other advertising methods.Soroa-Koury Yang (2010) give the supportive statement in favor of Fre, et.al (2004) and depicts that social media based advertisement reduces communication gap that motivates the target customers to make effective image of the product and match the performance with it. Research Questions With an intention to contribute more in my research and for inquiring impact and influence of social media based advertisement on the purchasing motive of consumers in the context of packed water bottle would like to gone through the help of following questions: What are the impacts of social media based advertisement on the purchasing motive of consumers? Do social media based advertisement influence the purchasing motives of customers in the term of packed water bottle? How the impact and influence of social media advertisement play role in the selling of a packed wattle bottle in the context of Australian Market? Methodology for Research Research Philosophy To conduct an effective research study, two philosophies are generally used by the researchers that are interpretivism philosophy and positivism philosophy. These are used by the researcher effectively to get reliable research outcomes (Bergh Ketchen, 2009). In the context of this research study, the interpretivism philosophy is used rather positive because it is only helping the researcher to collect different approaches at a place. It also requires subjective interpretation of collected information. Research Approach It presents the reason for the selection of specific researcher process. There are two approaches that are inductive approach deductive. For this research study, the inductive approach is selected rather deductive because it can be used with interpretivism philosophy and it does not need to formulate researcher hypothesis. This approach is also used because it helps to collect data from a large sample size and it does not need to justify the data as like deductive approach. Research Design Quantitative and qualitative are two research designs to conduct the research study (Bergh Ketchen, 2009). For this research, the qualitative research design has been selected by the researcher because only this method can help the researcher to analyze the decision making behavior of the customers with the impacts of advertisements related to the products on human behavior. Research Strategy Research strategy enables the researcher for conducting entire research in reliable manner because it includes literature review, survey, case study, and focus group to get reliable data related to research problems (Jonker Pennink, 2010). For this research, case study and literature review are selected to collect the information and data related to the impacts of social media based advertisements in the purchasing motives of the customers. Data Collection Method Primary and secondary are two means of data collection. Primary data is first time collected data, while secondary data is already collected by other researchers previously (Jonker Pennink, 2010). To conduct this research, both data sources are selected. Primary data will be collected from employees and users of packed water bottle companies and secondary data will be collected from literature review and the related case study. Through this, the researcher can be able to reach effective data analysis to find the solution of a research problem. Sampling Procedure This method helps the researcher to select target sample from the whole population to get reliable information related to research problems (Jonker Pennink, 2010). For this research, non-probability based sampling method will be used it will not require huge time to get the respondents consent and help the researcher to collect reliable data under assumed research budget. Data Analysis It is an essential part of research methodology. It includes various methods such as content analysis, excel, SPSS and etc to analyze the collected data (Jonker Pennink, 2010). In this context, this research study will use the graphic based content analysis because it will help the researcher to provide reliable outcomes under the interpretivism philosophy. Further, it is also matched with a qualitative research study. Project Plan Following plan is made to complete this research. Tasks Weeks 1 2 3 4 5 6 7 8 Research Objectives and Question finalisation Existing Literature Review Develop Research Method and Process Collect data Conduct Survey if required Data Analysis and Presentation Review of the research Conclusion and recommendations Preparing Final report for submission Documentation Final Submission Conclusion On the basis of above discussion, it is summarized that the advertisement through the help of social media plays significant role in influencing the purchasing motives of customers that help the packed water bottle companies to convert customers into target consumers easily. Additionally, the above literature defined that how the advertisement through the help of social media helps the packed water bottle companies to spread the information about the products to customers by increasing their awareness towards the benefits of packing water. This research also revealed that how this type of advertisement influences the purchasing motives of the customers without making any kind of increment in the price of per bottle water. This research also presented various effective strategies, which may help the water companies to enhance the advertisement activities in a more aggressive form to ensure the flow of valuable information from the company to customers directly to reduce and replace co mmunication bug. To conduct this research study, the interpretivism research philosophy has to use because only it can enhance the quality and validity of the research. This philosophy is selected to collect enough amounts of the data related to problem of research. For this study, the qualitative research is used because only this design is able to help the researcher to get the proper and complete answers of each research question, which have risen before conducting the whole research study. Literature review and case studies are selected as a research strategy to collect required information related to research topic. To conduct this research, non-probability sampling method has been used. As secondary data sources, websites of bottle packed water producing companies, research articles, journals and related books are selected. To make analysis of collected data, the graphical data method has to use to get reliable and valid research outcomes. References Allen, C., Semenik, R. O'Guinn, T. (2011) Advertising and Integrated Brand Promotion. USA: Cengage Learning. Aykac, S., Kervenoael, R. Palmer, M. (2009) Online social capital: Understanding e-impulse buying in practice. Journal of Retailing and Consumer Services, 16 (4), p. 320-328. Bergh, D. Ketchen, D. (2009) Research Methodology in Strategy and Management. United Kingdom: Emerald Group Publishing. Bratton, S. Susan, D. (2008) Evans, Social Media Marketing: An Hour a Day. USA: John Wiley Sons. Camarero, C. Jos, S. (2011) Social and attitudinal determinants of viral marketing dynamics. Computers in Human Behavior, 27 (6), p. 2292-2300. Clemons, E. (2009) The complex problem of monetizing virtual electronic social networks. Decision Support Systems, 48 (1), p. 46-56. Dholakia, R. Fortin, D. (2005) Interactivity and vividness effects on social presence and involvement with a web-based advertisement. Journal of Business Research, 58 (3), p. 387-396. Fre, R., Grosskopf, S., Seldon, B.J. Tremblay, V.J. (2004) Advertising efficiency and the choice of media mix: a case of beer. International Journal of Industrial Organization, 22 (4), p. 503-522. Fuchs, C. Sandoval, M. (2010) Towards a critical theory of alternative media. Telematics and Informatics, 27 (2), p. 141-150. Hsu, H. Tsou, H. (2011) Understanding customer experiences in online blog environments. International Journal of Information Management, 31 (6), p. 510-523. Kent, M. Taylor, M. (2010) Anticipatory socialization in the use of social media in public relations: A content analysis of PRSA's Public Relations Tactics. Public Relations Review, 36 (3), p. 207-214. Kim, J., Kim, W. Park, J. (2010) Consumer perceptions on web advertisements and motivation factors to purchase in the online shopping. Computers in Human Behavior, 26 (5), p. 1208-1222. Nesbitt-Larking, P. (2010) The role of the media in electoral behaviour: A Canadian perspective. Policy and Society, 29 (1), p. 53-64. Odunlami, I.B. Ogunsiji, A. (2011) Effect of Sales Promotion as a Tool on Organizational Performance. Journal of Emerging Trends in Economics and Management Sciences, 2 (1), p. 9-13. Park, K. Jang, S.H. (2012) Duration of advertising effect: Considering franchising in the restaurant industry. International Journal of Hospitality Management, 31(1), p. 257-265. Pearce, K. Prestin, A. (2010) We care a lot: Formative research for a social marketing campaign to promote school-based recycling. Resources, Conservation and Recycling, 54 (11), p. 1017-1026. Peattie, K. Peattie, S. (2009) Social marketing: A pathway to consumption reduction? Journal of Business Research, 62 (2), p. 260-268. Soroa-Koury, S. Yang, K.C.C. (2010) Factors affecting consumers responses to mobile advertising from a social norm theoretical perspective. Telematics and Informatics, 27 (1), p. 103-113. Tuten, T. (2008) Advertising 2.0: social media marketing in a Web 2.0 world. USA: Greenwood Publishing Group. Voorveld, H. (2011) Media multitasking and the effectiveness of combining online and radio advertising. Computers in Human Behavior, 27 (6), p. 2200-2206. Weerawardena, J. (2003) The role of marketing capability in innovation-based competitive strategy. Journal of Strategic Marketing, 11 (1), p. 15-35.

The Key to Successful Cryptography Research Paper Topics

The Key to Successful Cryptography Research Paper Topics Since you can see in our purchase form, we supply the range of choices and selections out there. You'll also learn what information to search for next. You need to pay attention to detail. Topics and Types of Papers Your topic is largely dependent on the kind and length of the paper you should write. To start with, you should keep in mind that a research paper is an official paper. It's really a fact that engineering research paper is extremely technical and scientific. You've searched here and there to discover an acceptable topic for research but all your efforts have gone in vain. You should attempt to decide on a topic for your research subject in line with the instructions of your professor. Even if a specific research paper topic is getting a great deal of buzz at this time or other folks seem interested in writing about it, don't feel tempted to make it your topic if you don't genuinely have some kind of int erest in it also. It has also shown that people who eat more foods containing niacin may have a lower risk of developing the condition. At this point you understand how you're likely to concentrate on your subject and the way you are likely to decide on the material for your research. All the material you've gathered means nothing to your reader till you present the conclusion you've reached as a consequence of your research. Unavailable resources and incorrect use of analysis procedures can be quite damaging to the proposal. A comprehensive comprehension of cryptography and encryption will help individuals to develop much better ways to protect valuable info. VisualA cryptography can be viewed as a one-time pad system. If you aren't acquainted with a specific format, you can buy books on the format you want to use. Get the Scoop on Cryptography Research Paper Topics Before You're Too Late Depending on the kind of essay, it may additionally have a summary which provides a brief of everything that's covered in the essay. Hence, you have to first understand the significance of prejudice if you need to write excellent essays on prejudice for the essay exams. The body of the essay can be broken into various sub-topics that relate to the principal topic. Not all research paper topics are made equal, and you would like to make certain you decide on a terrific topic before you commence writing. If you wish to compose a special research paper, you are unable to recycle research topics which were used by lots of individuals. Surely, in your research paper you may want to use some unusual terms or references that aren't familiar to the overall audience. It's possible to discover decent research paper topics without putting an excessive amount of effort into the search. There are various elements involved with research paper topics. Before you begin with the paper, it is recommended to dive into the subject or subject. Before you commence writing your research paper, at first, it is very important to comprehend what the topic is all about. When you select the essay topics, think if you're able to say something interesting through it. Keep on reading, and you'll learn how to seek out a great research paper topic to your liking with ample info on its account.

Research Paper Topics

Research Paper TopicsThere are several choices for research paper topics. Students can choose from historical themes or even topics that focus on current events. However, historical topics are usually more involved in the selection process. The good news is that most teachers and colleges prefer students to write on topics that are somewhat relevant to their own education or a study course.Of course, every student has a different approach when choosing a research paper topic. Some students are more interested in writing about history, while others like the attention given to current events. Students are encouraged to choose topics based on their personal interests or when they are given an assignment to research.Another issue with choosing research paper topics is time. These papers have a deadline that must be met. It may be necessary to keep these projects at a certain pace, and a slow-paced research paper may not be appropriate for students who do not have a strict timeline. For t his reason, students are encouraged to outline their ideas. An outline is not only helpful in writing, but it also assists in keeping the project on track.Many students find that if they select a more topical topic then they will be more open to researching current events. As a result, research papers on current events tend to be more interesting and include broader coverage of information. Because of this, research papers on current events may have a bit more information in them than those on historical topics.One of the more difficult research paper topics to tackle is on self-help methods. The students must research what the recidivism rate for those methods is, how they are chosen, how they work, and what are some best practices. One of the most popular methods of reducing recidivism is community service. Some students may feel hesitant to volunteer, but there are organizations in place that help toidentify and place volunteers and to ensure that they have the proper skills for the job.When it comes to research paper topics on different types of crimes, there are dozens of topics for students to choose from. If a student chooses to research what different types of crimes involve, they may be able to locate a quote that helps to explain what a crime is all about. In addition, the student may even be able to access data on how many times crimes occur throughout the year.Many students who decide to choose topics such as current events, crime statistics, or post-traumatic stress, may find that this is not their cup of tea. The sad truth is that these topics are sometimes quite dry and the information presented is sometimes not up to par with some of the other choices students have for their research paper topics. If this is the case, students should consider researching something else.By now, you should be able to find research paper topics to suit your taste. The important thing is to have an idea in mind and then start searching for the perfect topic. When s tudents do not know what to write about, research papers are the perfect answer because they offer just about anything for the students to research.

Research Paper Topics About the Future

Research Paper Topics About the FutureResearch paper topics about the future can be anything from global issues, to geo-politics, to new technologies. They can also refer to current events such as politics and energy. Whatever your topic is, you must discuss this topic in your research paper.After you have chosen your topic, you can then begin to write about it. Writing a research paper is actually one of the most difficult things that you will ever do. You will need to write essays, and also study hard and get lots of practice writing papers. While the basic format of a research paper is not too difficult, there are still a lot of details that you will need to know about.In today's society, most people have access to the Internet. The Internet provides a wealth of information about anything and everything. One way that you can keep up with the world, and learn about various topics, is by using the Internet.As soon as you decide on a particular research topic, you can begin your rese arch. It is very important that you do your research and find out everything that you can about your topic. One thing that you will want to do is research the different types of media that are available to you.There are a number of different types of media that you can choose from. For example, if you are looking at the media that is available to you, you can find out how they are presented, and how they are formatted. This will help you create a well-written research paper.Once you have found out all the information that you can about the subject matter of your research paper, it is time to begin writing. You can start by reading your research paper to yourself and recording what you read. Using this information, you can then begin to write your research paper.Remember that research paper topics about the future are important. Without these research topics, you will never be able to fully comprehend the subject matter that you are researching. By knowing about the different topics that you will be researching, you will be able to write a solid research paper.So, if you are looking for a way to write an interesting research paper about the future, then you will want to take a look at research paper topics about the future. These are simple to research, and you will have plenty of ideas on hand as you read up on them. With enough research, you will be able to write a very strong paper that is designed to present your opinion about a particular topic.

Federalist Paper Topics

Federalist Paper TopicsResearch paper topics are part of the job for a Federalist Society member. If you want to be able to have the best possible writing experience and the ability to obtain the highest grade possible for your paper, you will want to find out the best Federalist Society research paper topics for your particular topic. The Federalist Society is a group of Americans that meet to research political and social issues.Federalist Papers research paper topics are usually developed by the moderator and paid moderator for each conversation. This means that the topic of each discussion is chosen carefully before the Federalist Society meeting. Then after each discussion the topic is discussed again in the Federalist Society room and then is agreed upon by all the participants.The Federalist Society does not hand down any set of rules as to what research paper topics they choose to discuss. Rather, they base their research paper topics on the nature of the conversation or disc ussion. For example, if you need a special course on the history of famous women, you would probably look at subjects like famous mothers, famous mothers and famous women.Other Federalist Society topics include other sorts of politics. In these discussions they will discuss such topics as the nature of the Federalist Party, the nature of the Federalist Party's principles, the rise and fall of Franklin Roosevelt, and the nature of the New Deal.A Federalist Society member has the right to post up a question for discussion in the discussion board of the site. After the discussion of the answer to the question, the Federalist Society member can post up a question of his own for a review. The two questions are ranked in order by how much time they took to write.Finally, Federalist Papers research paper topics also give some type of grade for the talk. If you do not get all the answers correct, you will receive a grade and you will have to come back to the forum to revise your answer. Thi s does not usually happen because the Federalist Society knows that people are here to learn about political issues, not to be graded.The Federalist Societies will help you make the most of your conversation time with your fellow Federalist Society members. They are knowledgeable about current politics and are willing to share their knowledge with you.

Benefits and File Sharing free essay sample

Sharing File sharing started with tapes In the sasss and Cads In the sasss but file sharing did not gain mainstream attention until Anapest was Invented by Shawn Fanning In 1999. Anapest, the first large scale Illegal file sharing program, was a peer to peer (PEP) program which allows users to trade files from one computer to another through a central program. Once Anapest was released, It Immediately gained Disappeared popularity. Anapest was shut down In 2001 after the Recording Industry Association of America (ARIA) sued Anapest and won on the grounds of copyright Infringement (Janssen, Bendable, and Vender Bake 77). Since Anapest was shut down, there have been many programs that have arisen to take its place that do the lob faster and more efficiently such as Limier and Bitterroot (Jones 289). This has caused a major problem in global CD sales; According to criminology doctor Richard lanes, CD sales have dropped from 2. We will write a custom essay sample on Benefits and File Sharing or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page 5 billion sales in 2000 to 1. Billion sales in 2006, this has cost the record industry billions. Although this does not sound good, this information can be taken two ways: first, PEP programs should be done away with completely because they are harming the traditional way the music industry distributes music. Another way to look at this information is that technology is changing and in order to keep up, both record labels and artists need to embrace advances in technology to make changes to create a new, more profitable music industry. Although file sharing has been attacked in the recent past, there is much solid evidence that file sharing should not be done away with completely. There are many ways that PEP can be beneficial, we should not be so quick to criticize file haring, but instead, look at the benefits of file sharing and how it can be used to aid music distribution. MPH, short for MPEG-I Audio Layer-3, was invented In 1987 as a way to make high quality copies of music files that use considerably less space than traditional Cads and Is now the most used music file type.Where a song on a CD would take up 30-40 MBA, a MPH of the same son would only take 3 MBA. The MPH file Is used by file sharing orgasm because it is able to be copied quickly and efficiently Oneness, Bendable, and Vender Bake 90). There are several different types of PEP file sharing software; en type Is a File Transfer Protocol (FTP). An FTP Is a central server where users can upload their own files and the location of the files are stored so others can download the file. The problem with this type of software Is If the central server Is unavailable for some reason, then no one Is able to download any files because the locations are gone (Jones 289). Another type of PEP software is the Neutral system which is more decentralized than the traditional FTP. When the Neutral system is installed, the program looks for other computers (about 6) that are also running the program. When a search is either be downloaded or the request can forwarded to other computers using the program. Some applications that use this system include Limier, Breathers, Poisoned, and Acquisitions.One of the newest, most popular file sharing programs is torrent. Bitterroot is similar to the Neutral system but it is superior in some Nays; first of all, Bitterroot allows the user to download large amounts of files in a relatively short period of time. The software breaks down the file in small chunks and the users does not have to download the file in order. It rewards those who upload ore and also allows others to start downloading parts of the file that are already downloaded by one user even if the whole file is not yet downloaded.This makes torrent a very fast and efficient way of transferring files Cones 290). Although illegal file sharing has hurt record companies, there are very good reasons why PEP should not be struck down completely. Oneness, Bendable, and Vender Bake 90). First of all, when record labels attack PEP programs, it discourages Inventors from making new developments because there is a fear of getting in trouble with ones invention (Marks 23). In 1984, Sony produced the first VS. which allowed the user to record TV shows.Universal Studios saw this as copyright and sued Sony for copyright infringement arguing that Sony was equipping customers to infringe on copyright laws (Landau 155). In the end, in a mere 5-4 ruling, the court ruled that Sony should not be responsible for how the end user uses the device. If the court would have ruled the VS. illegal in the Sony vs.. Universal City Studios case, then we would not have some of the technological developments we have today such as DVDs, the pod, or Tivoli because they are all able to aid in copyright infringement 1156). As Paul Marks says in his article, Media Empires Gang Up on Internet File Sharers, If you want a vibrant technology sector, you let innovators invent without forcing them to beg permission from media moguls (Marks 23). PEP programs have many uses other than those used illegally. PEP is a global information storage and trading system; it is not centrally controlled so there cannot be one point of failure; it is fast, safe, and secure (In Praise of PEP 35). PEP connects computers to each other in order to share resources efficiently.PEP offers a fast, efficient way for the user to share personal pictures, audio files, videos, and comments (Marks, 23). There are many companies including the Army, Keep, and many more who use PEP programs to increase productivity. The Army is using this technology to improve communication on the battlefield by having radios connect to each other; Keep uses PEP to connect computers together to transfer calls; Groove Networks uses PEP to create shared work spaces so employees can work together online PEP has these uses and many other companies are beginning to use this new, innovative technology (In Praise of PEP 36). There are many factors that could be to blame when it comes to file sharing. One main reason is the high availability and easiness of illegal file sharing. It has been proven that those who download most are young college students. One reason why illegal downloading is such a problem is because in the minds of some if it is on the internet and it is easy to obtain, then it is free. There is no physical property that is being changed hands and more than one person can posses the file at once so it is not stealing (Landau 150).Another reason for the increase in file sharing is the recent commit file sharing, the price of Cads rose over 7 percent between 1999 and 2001 lone Oneness Bendable, and Vender Bake 80). Copyright laws were originally created to provide incentive for authors to create and to provide the public with as much public product as possible (Landau 150). We have not been able to gain the full benefits of technology mostly because copyright laws are old and outdated (Welsh 1526). Copyright laws are too complex and ambiguous and therefore they increase costs by supporting an outdated music industry (1527).With current copyright laws, there are actually two parts to a song: the physical music composition, which is the combination of notes and lyrics, and the mound recording, which is the recorded version including any performances (Keenan 354). Terry McBride, CEO of the record label, Network Music Group, offered to pay the legal bills for a Texas father who was being sued by the ARIA for file sharing. McBride says the Arias litigation policy has no upside. It is destroying our ability to monotone the PEP market by chasing music fans farther and farther underground. He has the goal to stop all litigation against music fans for 4 basic reason: first, because of the rapid growth of the internet and broadband penetration, current litigati on are causing music fans to use technologies that are not traceable, therefore we are not deterring file sharing, we are deterring our chances of monitoring it. Second, we have been trading music ever since the asss when one would create a mix tape. Third, these file sharers are exposing new bands and making them more popular with little to no mainstream support.Lastly, CD sales are not down because of file sharing but because there is more competition from other formats, digital distribution allows the consumer to only purchase certain songs they like, and current music retailers now only carry top hits (McBride 4). The music industry has made several changes away from the traditional way of selling music. With the emergence of the internet and PEP downloading sites, hysterical music stores are becoming outdated and obsolete. The music industry has moved away from this traditional ways of selling physical Cads in music stores to using online distribution sites such as tunes.The music industry did not have very much success with online music distribution until Apple invented tunes in 2003. Downloaded tracks rose from 160 million units in 2004 to 795 million units in 2006. Online music sales meet the desires of some costumers to only buy single songs rather than whole Cads. After Legal online music services started, revenue for the record industry rose from $397 million in 2004 to $2 billion in 2006 Oneness, Bendable, and Vender Bake 92). Even with the music industry beginning to use alternative methods of distribution, they are still falling behind.Global record sales have been on a constant decline ever since Anapest has invented in 1999 (80). In order to maintain profits, artists and the music industry need to make a change. According to James Welsh, the executive article editor of the Emory Law Journal, the current system is broken and there are two basic reasons why: first, the major record labels have a monopoly; 85% of the market is controlled by the few major record labels and this is at a cost to the artists. Secondly, the record industry is too Inflexible and conservative with regards to technology.It neither exploits technology (Welsh 1521). Welsh claims that instead of illegal file sharing being the culprit for the decline in record sales, studies show that the blame should be put on the shoulders of the outdated music industry. In his article, Pay What You Like No, Really: Why Copyright Laws Should Make Digital Music Free for Noncommercial Use, James Welsh says the industry is using outdated methods in court rather than updating them. Neither consumers nor artists, however, are waiting for the existing industry to catch up (Welsh 1522). Both consumers and artists are embracing new technology and benefiting from them but the music industry is getting left behind (1523). One reason why record companies are resisting these changes is because they have a lot of money invested in the more traditional ways of distributing music. Prior to 1999 and the creation of Anapest, the system worked well but with the emergence of file sharing, the music industry is left having to play catch up (1526). In the 2005 landmark case, Grosser vs..MGM Studios, the ninth circuit court realized that the introduction of new technology is always disruptive to old markets and particularly to the copyright owners, but time and market forces often provide equilibrium in balancing interests (1521). While there are many artists who have strong opinions against file sharing, there are also those who have used file sharing to their advantage. Already, there have been numerous artists that broken free from record labels and figured out how to use technology to their advantage. One such band is Radioed. In 2007, Radioed announced they would release their newest album, In Rainbows, free of charge. On their website, there was a link to download the album next to a price box with an attached not reading: its up to you (Welsh 1495). This innovative move allowed fans to pay as little or as much as they wanted and gained the band a massive amount of publicity. The actual number of downloads is unknown but the number of downloads as at least in the hundreds of thousands. The average price people paid for the album was $4 and when the album was physically released it immediately quickly went to the top of the Billboards charts (Welsh 1496).Radioed is not the only band that it utilizing technology and discovering alternative means to music distribution to increase profits. Wilcox, a rock band based out Chicago left their record label because the label would not release their latest album. The band responded by releasing their album online for free. This gained them much popularity and created a bidding war from other record companies. Canadian Musician, Dan Smith, who calls himself Caribou, released an album in 2007 that he made only on his computer; the album made it onto the Billboard charts. Music Star M. I. A. A British immigrant from Sir Lankan, came to popularity due to trading of her early music (Welsh 1524). Embracing technology is not the only way to maintain a profit in todays forever changing technology sector. Creating a personal connection with fans is also another way that musicians are making money and it has proven to be very profitable. Jonathan Coulter quit his Job as a software developer and now makes music from is home. When he started, he flooded the internet with his music, and encouraged the fans to get involved in the distribution, creation and marketing of his songs.Because of creative commons licenses, which allow users to use his music for non of popularity as fans have created music videos and animations for his music. Some of these videos have been viewed millions of times and Scullions music gained massive amount of publicity. One of the ways that he had success was by building relationships with his fans; he would chat, blob, and tweet with his fans to create relationships with them. He eventually provided an option for fans to pay him for songs and they did, he now makes more than he did as a software developer.This is lust one example of bands finding new, exciting ways to create relationships with audiences (Tempting, Cracking the Code to Online Success). The famous New Orleans Jazz band, Panorama connects with fans in a different Nay. One can be a roadie for a day for them for $150, one can have a number to reach them at any time of the day for $1000, and one can have them play at a house party for $10,000. As lead singer Mark Mullions said, Were trying to find ways to fit in days ever changing music business climate. They are not the only ones that are doing this.Drummer John Frees offers similar opportunities. One can have a private tour of Disneyland with him for $5000, one can mingling with him and Maynard James Keenan, the lead singer of tool, for $20,000, or one can have lunch with him for $250; all three packages have sold out (Tempting, Throwing a Panorama Birthday Party). Umpires McGee, a improve rock band from Chicago, allows fans to text in ideas during concerts and the band will create a song from that. Much of their success has exulted from them creating a loyal can base and all of their shows sell out very quickly.As David Seek, Vice President of Berkeley College of Music, said, Artists should spend more time on building a community around their music and less time trying to control how it is used and People are going to steal your music anyways and there is nothing you can do about it so if you embrace it, enable it, and encourage it you will attract a more loyal fan base. He emphasizes that building relationships with audience is one of the most important aspects to marketi ng a band in todays world (Tempting, Letting Fans Direct the Band).With the current changes in technologies, the current, outdated music industry is becoming an inadequate method for distributing music. Possibilities are endless for artists to come up with new, revolutionary ways to produce and distribute their music. Past artists have found how to utilize PEP and benefit from that is what future artists need to do. Free music download sites are a great way for artists to expose their music. Also, more and more artists are reaching out to their fans in order to create a more loyal fan base in order to make profits Artists need to learn to connect Ninth their fan base in order to make money.The above lists of artists that have utilized the internet and file sharing and who have begun to connect with their fans are only a handful of artists that have begun to use these new methods. Because of the changes in technology and the unwillingness for the music industry to change, En should to rethink the current model for music distribution and embrace new methods to use technology and connect with fans in order to keep the music industry afloat. Norms Cited In Praise of PEP. Economist 373. 8404 (2004): 35-36. Academic Search Premier. Web. Management Regimes, and Criminological Theories of Compliance.

Butlers Chocolate Company Essays

Butlers Chocolate Company Essays Butlers Chocolate Company Paper Butlers Chocolate Company Paper Butlers Chocolates was established in 1932 by Mrs Bailey Butler. In 1959 the company was purchased and has been owned by Mr. Seamus Sorensen since that time. The Butlers Irish Chocolates brand was born in 1984. It was named in memory of Ms Marion Bailey Butler. Butlers Chocolates is located is Clonshaugh, Dublin 17 since 2003. It is a private manufacturing limited company. The company is the leading luxury chocolate producer in Ireland and operates from a custom built production facility in North Dublin. The starting point was, when in 1932, Mrs. Bailey-Butler began to produce a range of handmade chocolates from her house in Dublins Fitzwilliam Square. The company produces a wide range of delicious confectionery products including chocolate assortments such as truffles, fudge, toffee, chocolate bars and seasonal novelties. In November 1998 the first Butlers Chocolate Cafe opened its doors on Wicklow St, Dublin. Since then, thousands of customers have visited the shops. In addition to a relaxing cafe ambience, Butlers Chocolate Cafes also offer a top quality retail outlet. This unique combination is now very successful. It is a unique concept that has become hugely popular with tourists and locals alike. Butlers have also introduced many other innovations including: * mail order gifts * internet marketing * club membership * discount schemes. Nowadays Butlers Chocolate Cafe has a big market. In 1998 due to new website www.butlerschocolates.com went live, fourteen Butlers Chocolate Cafes have opened, including 2 franchises in New Zealand. Retail shops have already opened up all over Ireland. The company has created a very successful concept Butlers Chocolate Cafes of which there are now 8. There is a flagship cafe at Dublin Airport and another one at Dundrum Town Centre. The most recent cafe opening has been in Oliver Plunkett Street in Cork last December. Butlers have also expanded into the U.K market and their chocolates are now widely available in most major airports throughout the UK and at Waitrose stores. From 2006 to the present day Butlers have developed new products, launching their first organic chocolate range, dark chocolate selection, 200g Chocolate cube range, Butlers Chocolate Cafe ice cream as well as Take Home Ice Cream amongst others. Also in collaboration, Butlers Chocolates launched a range of chocolates with Irish Fashion designer, Orla Kiely.1 The Cafes are a unique concept and offer the consumer the ultimate chocolate treat. This treat is delivered by way of chocolate drinks, chocolate cakes and pastries and hot beverages, including the award winning Butlers Hot Chocolate. Their Hot chocolate Sauce has won a gold medal at the London Great Taste Awards. The company has won a number of awards in recent years including the Bord Bia Brand Marketing Award and the Crest Retail Excellence Award for Butlers Chocolate Cafe, Henry Street. What make Butlers chocolates so different is the combination of the finest chocolate with fresh Irish cream, butter, eggs and secret recipes. Butlers Irish Handmade Chocolates are still located in Dublin and Mrs. Bailey-Butlers original recipes and techniques have been handed down to the present generation. They have stood the test of time, winning many top awards, in Ireland and abroad. The Irish Chocolate Company supplies three distinct markets. First one is an international duty free market which was opened in Irelands main airports such as Dublin, Shannon and Cork. In addition, duty free outlets were sourced on the ferry routes between Ireland and the UK. Also the company produces a range of gifts that have been proven very successful in international market including England, US, Russia and Dubai. It has gained a significant foothold over the last four years in the domestic market as well. The company has strived to choose stores that are match with the Butlers brand, looking for prestige, exclusivity and luxury.