Sunday, May 24, 2020
Movie Analysis The Movie Polanski s - 1342 Words
Paying homage to late 1930ââ¬â¢s Chinatown arises with its release in 1974. Now over 40 years later Chinatown is still considered one of the greatest movies of all time. And not all due to its box office effect on Paramount Pictures wallets. The film owes Roman Polanski for captivating the 40ââ¬â¢s in a factual stance yet portraying a private eye in a distinctive approach. From how he uses lighting and camera angles to his single scene in the film Polanski just makes it all work. Success also due to Jack Nicholson as the main character, were he truly proves that acting is a form of art. The film Chinatown embodies neo-noir and is gives viewers and strong sense of intrigue. Using strong senses of historical accuracy with Polanskiââ¬â¢s attention toâ⬠¦show more contentâ⬠¦The San Fernando Valley is discovered by Jake to hide secrets of corruption, murder, and a suspicious drought. While nearing a conclusion to the murder case Jake is confronted with Mulwrays dark past, caused by her father, wealthy and corrupt politician Noah Cross. Which brings Jake to reopening the practically closed case. Who gives us Mulwrays daughter/sister who Jake advises she flees town. The case ends up leading Jake back to his past in China Town where he was a cop but left after failing to protect. History repeats itself for Jake when Mulwray and her daughter/sister are confronted by police and Cross ending in Mulwrays death. The 1970s brought womenââ¬â¢s right, an antiwar movement and Nixon getting into trouble. The 1970s furthermore are the birth decade of Chinatown, but none of the 70ââ¬â¢s can be seen in Chinatown because itââ¬â¢s set in the 30ââ¬â¢s and doesnââ¬â¢t leave the 30ââ¬â¢s for even a second. In todayââ¬â¢s society we see droves of bloggers and YouTube personalities who dedicate time finding errors and incongruities in movies, even older movies. Thanks in part Roman Polanski, you will not see Chinatown on any blogs because the attention towards detail in this movie is nearly imperative to the script. Details that prove ââ¬Å"Polanski totally controls the film. He is a master craftsman, meticulous and inventive, so careful and so in control that you have to admire his work as you would the product of a
Sunday, May 17, 2020
Advantages And Disadvantages Of Renal Replacement Therapy
Effectiveness of Renal Replacement Therapy (Haemodialysis vs. Kidney Transplant) Kidneys are organs which are located at the back of the abdominal cavity; they are necessary because they filter waste products such as nitrogen from the bloodstream, reabsorb necessary products (e.g. sodium and water) and remove the waste as urea via the ureter. The specific part of the kidney that filters waste products is called the nephron. There are millions of these filters within the kidney tissue, which take blood from the renal vein, transport it through a tubular filtration system (where necessary products are removed and reabsorbed into the body) and remove the waste via the ureter. When the renal system fails, homeostatic balance becomesâ⬠¦show more contentâ⬠¦In comparison, haemodialysis only involves a minor surgery to insert tubes. Therefore, haemodialysis is less dangerous in the short term than kidney transplantation. Prior to the late 1940 s, renal failure was invariably fatal; it resulted in death within one week due to the build-up of toxins within the body. The first modern dialyser; created by Dr Willem Kolff, was based on the design of a rotating washing machine drum; it was very large and patients would have to lay in bed for hours during the haemodialysis process. Furthermore, severe vein and artery damage occurred, because a new incision had to be created each time the patient underwent treatment. Since then, haemodialysis technology has improved significantly; one of these improvements occurred in 1962 when Dr Belding Scribner developed a shunt system whereby an external tube kept the circulatory system open after haemodialysis. This reduced the risk of venous and arterial damage as the haemodialysis machine needle was inserted into the external tubing. Despite technological improvements, haemodialysis is not a cure for chronic renal failure. Various studies, including one from The American Clinical and Climatological Association, have found that haemodialysis patients have a life expectancy of 5-11 years after commencement of treatment (compared to a life expectancy of 30 yearsShow MoreRelatedSymptoms And Treatment Of Chronic Kidney Disease845 Words à |à 4 Pages Chronic kidney disease is defined as renal damage that has resulted in a glomerular filtration rate (GFR) of less than 60 ml/min and has persisted longer than three months. The disease is irreversible and treatment must be maintained to preserve the quality of life. Management involves eliminating or controlling factors that may potentially cause additional damage to the kidneys. The leading cause of chronic kidney disease is diabetes mellitus, followed by untreated systemic hypertension. LessRead MoreSepsis a Case Study3119 Words à |à 13 Pagesintravenous fluid administration for resuscitation of the critically ill hypovolemic patient is the corner stone of shock therapy (Kruemer amp; Ensor 2012). The Surviving Sepsis recommends early optimization in the first six hours, followed with fluid challenges in the case of persistent hypo perfusion. The Rivers et al (2001) study evaluated the efficacy of Early Goal Directed Therapy (EGDT) in patients with sepsis and septic shock. They found that early and aggressive fluid resuscitation significantlyRead MoreMediaction and Treatment for Copd1756 Words à |à 8 PagesMedication and Treatment for COPD Inhaled Therapies NICE COPD guidelines have made specific recommendations regarding the use of inhaled long-acting bronchodilators and inhaled steroids separately and in combination, but newer studies have assessed these drugs singly and in combination over longer periods of time. Bronchodilators (relievers) Short-acting beta2 agonists (SABA) Beta2 agonists act directly on bronchial smooth muscle to cause bronchodilation. They are the most widely used bronchodilatorsRead MoreHemodialysis and Peritonial Dialysis4350 Words à |à 18 Pagesfor any large scale research programme, rather it emerged from the activities of a new pioneering individuals who were able to utilize ideas, materials, and methods from a range of developing technologies. Hemodialysis as a routine treatment for renal failure was introduced in the late 1970s. The recognition for the need for immunosuppression in the transplantation and the lack of availability of transplant in the 1960s enabled it to become the preferred treatment for many patients. Definition Read MoreThe Issue Of Health Care Systems1852 Words à |à 8 Pages encourage health behavior (Dockett, 171.) Individuals covered under this program are eligible for free inpatient care. The government also works with local governments to provide population health, mental health, some dental care, some physical therapy, and veteran services (Carroll, 2014.) The idea of the strategic objectives is to reduce the number of people requiring inpatient services. Australia also focuses much on public health protection. ââ¬Å"Health protection is at the traditional core of publicRead MoreRobotics in Surgery5226 Words à |à 21 Pagesfor their operations. Future systems might include the ability for a surgeon to program the surgery and merely supervise as the robot performs most of the tasks. Further research must evaluate cost effectiveness or a true benefit over conventional therapy, for robotics in surgery to take full root. Index Termsââ¬â Applications, computer-assisted surgery (CAS), humanââ¬âmachine interface, laparoscopy, miniature. INTRODUCTION R obotic surgery is proving to be more efficient and effective thanRead MoreINTRODUCTION:- HISTORICAL BACKGROUND OF ANTIHYPERTENSIVE THERAPY Antihypertensive therapy with the2600 Words à |à 11 PagesINTRODUCTION:- HISTORICAL BACKGROUND OF ANTIHYPERTENSIVE THERAPY Antihypertensive therapy with the conventional drugs such as thiazide diuretics,beta ââ¬âadrenoreceptor antagonists and Calcium channel antagonist (CCA ) based regimens can reduce the risk of stroke and other cardiovascular events. The drugs used as first line therapy in both younger and elderly patients include the conventional drugs such as diuretics, CCA or ACE inhibitors based regimens[6][7] ACE inhibitors such as Captopril and enalaprilRead MoreA Multi System Disease Of Unknown Etiology3329 Words à |à 14 Pagesinvolvement in sarcoidosis. Promising results show high sensitivity for identifying pathophysiological activity at an early stage before structural changes have occurred as well as value of reproducible activity quantification when emphasizing in therapy monitoring. Although gallium-67 scintigraphy has traditionally been used in sarcoidosis patients, cardiac positron emission tomography (PET) along with myocardial perfusion scans have shown superiority that mostly includes higher sensitivity in detectingRead MoreMedical Test with Answers Essay example16933 Words à |à 68 Pagescomplementary therapies? A. Focuses on the pathogenesis of the disease of an individual. B. Replaces the conventional Western modality treatments. C. Recognizes the value of a clients input into their own health care. Correct D. Continues to be used by a limited number of Americans. Alternative and complementary therapies offer human-centered care based on philosophies that recognize the value of the clients input and honor cultural and individual beliefs, values, and desires (C). These therapies do notRead MoreComprehensive 1 Essay18452 Words à |à 74 Pagescomplementary therapies? A. à Focuses on the pathogenesis of the disease of an individual. B. à Replaces the conventional Western modality treatments. C. à Recognizes the value of a clients input into their own health care.à Correct D. à Continues to be used by a limited number of Americans. Alternative and complementary therapies offer human-centered care based on philosophies that recognize the value of the clients input and honor cultural and individual beliefs, values, and desires (C). These therapies do not
Wednesday, May 13, 2020
Differences InMortality, Burden, And Cost To Society
1.1.3 Mortality, Burden, and Cost to Society The epidemiologic burden of pre-term births in Canada is significant. Preterm infants have shown substantially higher health expenditures and hospital costs than infants who are born at the recommended gestational age (CIHI, 2006). For neonates born at 29 weeks â⬠¢ Birthweight: âⰠ¤749 g; 750 g ââ¬â 999 g; âⰠ¥1000 g GA and BW were chosen as sub-group categories because they allow for a clear and concise way to separate the patient population. Examining differences in the patient population could show an optimal GA or BW at which a neonate would benefit most from being treated in the Giraffe OmniBed. 5.0 Results 5.1 Search Results Articles included in this review were sourced through Medline,â⬠¦show more contentâ⬠¦All of the articles included are cohort studies. While three of the studies were full-text articles, the study by Loersch in 2007 was an oral presentation abstract. As information on the topic is limited and this abstract adds to the body of evidence available, the abstract was included in the review. Both reviewers agreed on the included studies. A Prisma diagram of the inclusion process for this review can be seen in Figure 3. The diagram shows that 3181 citations were found using Medline and Embase through OvidSP. Google Scholar produced 12 citations that were believed to possibly have relevant data and 4 citations were found in the references of other studies. These were included because, based on their titles and the information that was cited from them, it was believed that they could provide relevant outcome information. Through EndNotes and visual scanning, 570 duplicate citations were deleted leaving 2627 for title and abstract review. After the preliminary inclusion and exclusion criteria (found in the methods section) were applied to the studies, 2529 articles were excluded, leaving 98 to scan through the full-text. Based on a preliminary scan of the full article, 81 articles were excluded. 17 articles underwent a more thorough review during the data extraction process; 13 articles were excluded, leaving 4 ar ticles with relevant information for this review. 5.1.1 Description of Studies Four articles were included in this review.
Wednesday, May 6, 2020
Ethnography Report Eskimo, People Of The Seal - 2002 Words
Ethnography Report: The Eskimo, People of the Seal Introduction: The Netsilik are an indigenous community that are descendants of the Thule culture, they reside North of Hudson Bay, just above the Arctic circle. They call themselves the Netsilik or ââ¬Å"people of the sealâ⬠because of their unusual diet (Young, 1970). In his video Young states that, ââ¬Å"The winter months for the Netsilik people starts in September and last right up until June, during these months the temperatures can range anywhere from 30-50 degrees below 0â⬠(1970). During the 2-3 months of warmer weather, ââ¬Å"the summer tundra remains wet, since permafrost not far below the surface prevents drainageâ⬠(Netsilik, n.d). This causes the Netsilik to migrate frequently. Their first encounter of non-natives was in 1890, a meeting that was brief but would provoke further meetings until the twentieth century. Interaction with other civilizations would only prove to advance their own, for neighboring communities like the Iglulik introduced them to more advanced weaponry like the rifle which eventually replaced their standard harpoon; thus making hunting much easier. Later on in 1920, trading posts were established, this completely changed their economy, for instead of white fox fur trapping and trade, the Netsilik now would trade for additional items made by non-natives, including woolen clothing, tobacco, steel traps, fishing nets, canoes, tea, and canvas tents (Netsilik, n.d). Adding these trading posts not only shows how
Castle Family Resturant Stage Free Essays
The HAIR that I think would best benefit the company is the Management Information System (MIS). A MIS provides information that organizations require to manage themselves efficiently and effectively. Management information systems are typically computer systems used for managing five primary components: 1 . We will write a custom essay sample on Castle Family Resturant Stage or any similar topic only for you Order Now ) Hardware, 2. ) Software, 3. Data (information for decision making), 4. ) Procedures (design, placement and documentation), and 5. ) People (individuals, groups, or organizations). Management information systems are distinct from other information systems, in that they are used to analyze and facilitate strategic and operational activities. (Wisped, 2013) The MIS system will allow all eight stores to be connected to your location that you work at. This will allow you to cut down the time you spend on the road away from the office and save on spending money on gas. The MIS will provide you with reports, current performance and let you access past information. It will also allow for better leaning, control and make important decisions without traveling to each store. The company will be able to maintain proper payroll information for each store via the internet, it will be an easier task because you will be able to access employees weekly work schedule without leaving the office. There will be software that will allow you to process the time sheets and send checks in a timely manner each pay period. With the MIS it will give you a transaction processing system, which records the routine transactions needed to conduct business, such as shipping, sales orders, and office automation systems, which are intended to increase productivity in the office for electronic mail and digital filing. Using the MIS will allow you to concentrate more on things that need to be completed from the office. This will cut down a significant amount of travel time to and from each restaurant. You will be able to stay at the main office more and communicate with managers and employee from every location through email. This will help with getting information on recruiting ideas, and hiring information on potential employees. Once the communication line is open through mail you will be able to determine how often you may actually have to physically make trips to the different locations. If there is ever a need for you to bring in additional help with office work this will be an easier transaction for them. The cost of the system may be costly but in the long run it will pay for itself by cutting down on travel time and gas cost. HAIR VENDOR CHOICE While looking for a vendor that would best suit the companies needs I have come across two that you can choose from to help with your business needs. I first went to Hearthstone(http://www. Gallium. Com/index. HTML) they give a detailed list of the information and systems they offer to small businesses. These items are: These items are: Heroics HAIR: database that will manage HER employee data from hire to end- of-employment. Import all data into an integrated system that will store, track, analyze, and generate reports and letters. Self-source: add on that managers can personal information and update online). Online Leave Request: online request that can be viewed and approved in a timely manner via the internet. Online project / time tracking: employees enter tidemark information and managers review and approve the time cards via the internet. Online Employment application, online Job requisition, HER portal, Heroics payroll interface. System support services such as Data Loading, Annual Maintenance and Support, Onsite Training, and System Implementation Support. Hearthstone) The second place I visited was Simple HER(http://www. Simpler. Ca/); this site offers easy instillation, quick setup, and no training. They also have Salary History and Benefits, Performance reviews and Training, Vacations, Attendance and sick leave, Health and Safety Records, HER Dashboards, Automated Reminders, Document Library, and Reports. ( HAIR ââ¬â HER system for small business) Hearthstone site does not offer a price right awa y, but there is a free 14 day trial. Simple HER says that the cost is $199. I know I was not able to access a price from Hearthstone, but I feel that Hearthstone might be the better of the two. It seems that there is more offered to the business than what Simple HER has to offer. Both web sites offer a free trial or a Demo. I recommend that you try them both to see what works best for you, once you make your decision make sure you check both sites to figure out which offers the most products for your money. How to cite Castle Family Resturant Stage, Essays
Nice Girls Dont Talk to Rastas free essay sample
The chapter written by George Gmelch (2012), titled Nice Girls Dont Talk to Rastas, is an excellent example of naive realism, the idea that how the world is viewed remains fairly stable across all cultures. The chapter follows an American anthropology student named Johanna who is engaging in fieldwork for the first time. As someone new to the field, she mistakenly angers many of the people in her Barbadian village by associating herself with the Rastafari, a group of individuals who shun the ideals of Western cultures. The villagers regard them as a lower social class of drug addicts and thieves. Johannas inexperience and naivety led her to see all of the villagers as equal, when, in contrast, the villagers see well defined social classes. Johanna was unable to extract her own views from her observations of the villagers, which almost compromised the last few weeks of her research. The portion of the text I found most interesting was not necessarily Johannas experience, but Gmelchs interpretation of it. We will write a custom essay sample on Nice Girls Dont Talk to Rastas or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page He hypothesized that it was Johannas American culture that led her to her conflicts and that he doubted that the English university students [he] once taught, steeped in the meaning of class, would have made the same mistakes as Johanna (Gmelch,c2012. pg 35). Yes, Johanna was exhibiting naive realism, but it seems as though it was her naive personality that made her susceptible to this, not her country of origin. For example, I see similarities in how prostitutes in America are treated in relation to the Rastas in Barbados. Prostitutes are treated as lower class citizens because of the way they choose to live their lives, and the people in their societies treat individuals who associate with the lower class in similar ways. If you were to see a person leaving an area with a prostitute you would think negatively of them, just as when the villagers watched Johanna leaving with the Rasta they assumed the worst. My question is: Do you believe that English students would have been immune to this kind of social error because of they are steeped in the meaning of class?
Monday, May 4, 2020
Social Media Based Advertisement
Question: Discuss about the Report for Social Media Based Advertisement. Answer: Introduction In the context of social media based advertisement, this research proposal is effective because it will develop the understanding towards the importance of the research topic for water producing company. The research study will have to conduct on the basis of selected research topic with the help of detailed discussions about the different parts of research study such as literature review, objectives and questions of research, methodology of research, data sampling and data gathering process with data analysis method. Part of literature review will define the role of social media based marketing towards the purchasing motives of the customers and its role in the purchasing decisions. This section of the research study defines how the social media based advertisement will help the water bottle producing companies to promote their products. Part of research methodology defines the strategies, methods, approaches and philosophies for this research study which will provide the effective information in the context of research problem to solve it in more acceptable manner. This main aim of this section is to develop the understanding towards the benefits of social media in the promotion of the water bottle. For this research, many journals and articles have been used by the researcher to make an effective balance between the topic of the research and required related data. Hence, this research study will define how the companies of packed water can use social media to attract the customers towards the products through influencing their purchasing motives. Research Title: To find the impact and influence of the Social media based advertisement on the purchasing motive of consumers in the context of packed water bottle in the context of Australia. Objectives for Research To explore the role of social media based advertisement in context of packed water bottles marketing? To evaluate the impact of social media based advertisement leads the purchasing motives of a customer? To exhibit how the impacts of social media based advertisement influence the motives of customers in the term of packed water bottle in the Australian market. Literature Review Social media based advertisement Effective advertisement is most important to an organization in the current competitive market otherwise; it will be very difficult for a company to convey an important message to each target customer effectively (Allen, Semenik O'Guinn, 2011). Efficiency of advertisement medium defines the success of organizational advertising process. There are several organizations in the present business environment, which has used social media for advertising purpose due to its advtange to reach the customer at any time through the internet (Weerawardena, 2003). In the current business environment, every business industry is facing the strong competition and trying to reach the target customers through more effective ways for making proper communication. In this context, it can be stated that the social media channels are effective tools to companies for promotional activities. Through the use social media, the organizations do not only promote their products but also influence the purchasing attitude and behavior of customers. Allen, Semenik O'Guinn (2011) argue that the users of online based social media are increasing due to the drastic improvement in Internet speed and related facilities. On the other hand, the growth of Smartphone users has also motivated the companies to use the platform of social media to promote products. As it is the cheapest medium of advertising among the companies.According to Dholakia Fortin (2005), social media provide huge customers to companies at a time. Hence, effective use social media may help the organizations to ensure the flow of regular information to customers. Kim, Kim Park (2010) define social media as the most effective means of advertisement because of its reach and influence. The researcher states that a large community of every country is using social media to influence the buying behavior of the customers. Hence, it is increasing the chance for companies to explore their marketing activities effectively.In the view of Nesbitt-Larking (2010), the number of social media users are increasing gradually. Therefore, the companies are taking it as an opportnity for advertising purposes. Through this, companies can target different groups of customers without any issue and on contiuous basis which is not possible with other means of advertisement. Kent Taylor (2010) has also favored view of Nesbitt-Larking (2010) by saying that people, who use social network sites for chatting are also showing interest to look for advertisements on the page. In similar manner, Voorveld (2011) depicts that it is seen that social media based advertising attract the attention of many of the users but it has some limitation in comparison of other means of advertising.As per the statement of Fuchs Sandoval (2010), also a large customer base of social media sites does not carry an effective advertisement. It can be determined through the rate of conversion from viewers of the advertisement into potential customers. Aykac, Kervenoael Palmer (2009) defines an advertisement with the help of social media as a very cost effective process to deliver a message to customers, while traditional advertisement needs more money, which also increases products price. Similarly, Pearce Prestin (2010) says that low cost of advertisement attracts companies to use social media to explore products on webpage.Clemons (2009) defines social media as a tool of advertisement to get a better result in comparison to the other methods. Hence, the companies want to investment in social media advertisement to ensure its effectiveness for their business. Tuten (2008) also says that the growth in the use of social media by companies to promote the products; the social media organizations have also increased their rates. Hence, it is no longer effective for the companies to promote products for changing customers motives. But Camarero Jos (2011) and Hsu Tsou (2011) describe social media based advertisement as an effective tool to get queries of customers and solve them before the purchase of the product. Due to this, organizations can motivate the customers to purchase the products for long-time.On the other hand, Peattie Peattie (2009) defines the role of customers feedback on social site as a promotional element of the products that motivates other users as well towards the products without the effort of the organization. Bratton Susan (2008) defines the effectiveness of social media based communication between the customers on the basis of products performance as a vital element for the organization in marketing to ensure the demand for products.Apart from this, it keeps marketers in touch with the current trends in the field of advertisement. With the introduction of technology, there are so many changes with the advertisement field.Dholakia Fortin (2005) defines the changes in customers pref erences and taste on the basis of others decisions, experience and views. In this context, social media based advertising facilitates the organizations to provide the after sales experience of product users in the comment box on social media platform. Hence, it influences the motives of customers directly rather any other method.Impact of social media based advertisement on motives of a customerIn the words of Weerawardena (2003), the mix of advertising plays an important role in influencing customers behavior and attitude. Hence, it is an important element for any organization to make effective public relations. Social media is a tool to reduce the negative motives of the customers towards any products. This is because it provides an open platform to the customers to discuss their issues, and benefits that can be read by any individual at any time. Hence, it is an effective process to improve awareness of customers and motivate them to purchase the products (Weerawardena, 2003). On the other hand, Odunlami Ogunsiji (2011) depicts that organizations are using social networking sites to convey quick message to customers. It improves the knowledge of the customers through tell about the qualities, benefits and performance of products through the real experience of customers. Hence, it is a tool to motivate the customers to feel similar experience as like other customers. Therefore, it maintains the organizational image and develops the effective image of the brand in mind of customers before purchasing (Odunlami Ogunsiji, 2011). Thus, it can be said that advertisement through social media encourages potential customers to make a strong decision for re-purchasing products before going to market.Influence of Social media based advertising on purchasing motives of CustomersFre et.al (2004) define the benefits of social media based advertisement for the organization in the term of products promotion and proper use of advertising facilities. As a result, the custo mers get satisfaction about the products that are not possible in other advertising methods.Soroa-Koury Yang (2010) give the supportive statement in favor of Fre, et.al (2004) and depicts that social media based advertisement reduces communication gap that motivates the target customers to make effective image of the product and match the performance with it. Research Questions With an intention to contribute more in my research and for inquiring impact and influence of social media based advertisement on the purchasing motive of consumers in the context of packed water bottle would like to gone through the help of following questions: What are the impacts of social media based advertisement on the purchasing motive of consumers? Do social media based advertisement influence the purchasing motives of customers in the term of packed water bottle? How the impact and influence of social media advertisement play role in the selling of a packed wattle bottle in the context of Australian Market? Methodology for Research Research Philosophy To conduct an effective research study, two philosophies are generally used by the researchers that are interpretivism philosophy and positivism philosophy. These are used by the researcher effectively to get reliable research outcomes (Bergh Ketchen, 2009). In the context of this research study, the interpretivism philosophy is used rather positive because it is only helping the researcher to collect different approaches at a place. It also requires subjective interpretation of collected information. Research Approach It presents the reason for the selection of specific researcher process. There are two approaches that are inductive approach deductive. For this research study, the inductive approach is selected rather deductive because it can be used with interpretivism philosophy and it does not need to formulate researcher hypothesis. This approach is also used because it helps to collect data from a large sample size and it does not need to justify the data as like deductive approach. Research Design Quantitative and qualitative are two research designs to conduct the research study (Bergh Ketchen, 2009). For this research, the qualitative research design has been selected by the researcher because only this method can help the researcher to analyze the decision making behavior of the customers with the impacts of advertisements related to the products on human behavior. Research Strategy Research strategy enables the researcher for conducting entire research in reliable manner because it includes literature review, survey, case study, and focus group to get reliable data related to research problems (Jonker Pennink, 2010). For this research, case study and literature review are selected to collect the information and data related to the impacts of social media based advertisements in the purchasing motives of the customers. Data Collection Method Primary and secondary are two means of data collection. Primary data is first time collected data, while secondary data is already collected by other researchers previously (Jonker Pennink, 2010). To conduct this research, both data sources are selected. Primary data will be collected from employees and users of packed water bottle companies and secondary data will be collected from literature review and the related case study. Through this, the researcher can be able to reach effective data analysis to find the solution of a research problem. Sampling Procedure This method helps the researcher to select target sample from the whole population to get reliable information related to research problems (Jonker Pennink, 2010). For this research, non-probability based sampling method will be used it will not require huge time to get the respondents consent and help the researcher to collect reliable data under assumed research budget. Data Analysis It is an essential part of research methodology. It includes various methods such as content analysis, excel, SPSS and etc to analyze the collected data (Jonker Pennink, 2010). In this context, this research study will use the graphic based content analysis because it will help the researcher to provide reliable outcomes under the interpretivism philosophy. Further, it is also matched with a qualitative research study. Project Plan Following plan is made to complete this research. Tasks Weeks 1 2 3 4 5 6 7 8 Research Objectives and Question finalisation Existing Literature Review Develop Research Method and Process Collect data Conduct Survey if required Data Analysis and Presentation Review of the research Conclusion and recommendations Preparing Final report for submission Documentation Final Submission Conclusion On the basis of above discussion, it is summarized that the advertisement through the help of social media plays significant role in influencing the purchasing motives of customers that help the packed water bottle companies to convert customers into target consumers easily. Additionally, the above literature defined that how the advertisement through the help of social media helps the packed water bottle companies to spread the information about the products to customers by increasing their awareness towards the benefits of packing water. This research also revealed that how this type of advertisement influences the purchasing motives of the customers without making any kind of increment in the price of per bottle water. This research also presented various effective strategies, which may help the water companies to enhance the advertisement activities in a more aggressive form to ensure the flow of valuable information from the company to customers directly to reduce and replace co mmunication bug. To conduct this research study, the interpretivism research philosophy has to use because only it can enhance the quality and validity of the research. This philosophy is selected to collect enough amounts of the data related to problem of research. For this study, the qualitative research is used because only this design is able to help the researcher to get the proper and complete answers of each research question, which have risen before conducting the whole research study. Literature review and case studies are selected as a research strategy to collect required information related to research topic. To conduct this research, non-probability sampling method has been used. As secondary data sources, websites of bottle packed water producing companies, research articles, journals and related books are selected. To make analysis of collected data, the graphical data method has to use to get reliable and valid research outcomes. References Allen, C., Semenik, R. O'Guinn, T. (2011) Advertising and Integrated Brand Promotion. USA: Cengage Learning. Aykac, S., Kervenoael, R. Palmer, M. (2009) Online social capital: Understanding e-impulse buying in practice. Journal of Retailing and Consumer Services, 16 (4), p. 320-328. Bergh, D. Ketchen, D. (2009) Research Methodology in Strategy and Management. United Kingdom: Emerald Group Publishing. Bratton, S. Susan, D. (2008) Evans, Social Media Marketing: An Hour a Day. USA: John Wiley Sons. Camarero, C. Jos, S. 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